Probuild backs Western United FC for inaugural season
Construction company Probuild has become the inaugural major sponsor of the Western United Football Club (WUFC) for the 2019-20 A-League season.
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North Melbourne secures Tasmanian-focused alliance
AFL side North Melbourne and Elders will partner on a range of regional partnership initiatives as part of a new multi-year deal.
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Rolex retains F1 naming rights deal for milestone race
Luxury watchmaker Rolex has renewed its naming rights sponsorship of Melbourne’s Formula 1 race for the Grand Prix’s 25thanniversary race.
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Gfinity Supercars Eseries to hold sponsorship appeal
An expanded broadcast will help boost the sponsorship of the Gfinity Supercars eseries, which begins in September.
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EuropeFX becomes Rabbitohs premier partner
Foreign exchange broker EuropeFX Australia has become a premier partner of the South Sydney Rabbitohs NRL club in a deal that will end in 2020.
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Brisbane Racing Club poaches Deloitte director for CEO vacancy
Former ANZ Stadium, Deloitte and Australian Turf Club executive Tony Partridge has been confirmed as the new chief executive of the Brisbane Racing Club (BRC).
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Emotional connection to women’s sports offers sponsors greater chance of success
New research by True North Research has found the emotional connection Australians have towards different sports and their teams underpins sponsorship performance, with women’s sports performing strongly across areas of enjoyment, trust, pride and bond.
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National Storage backs Melbourne Storm
Self-storage provider National Storage has become a corporate partner of NRL club the Melbourne Storm for the remainder of the 2019 season.
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Back to the future for EssenDON
AFL side Essendon has revived a partnership with Don more than four decades after the smallgoods manufacturer became the club’s first-ever guernsey sponsor.
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Changes to IOC commercial guidelines impact on Tokyo Games sponsors
The International Olympic Committee has made significant changes to its Rule 40 guidelines, which previously blocked non-Olympic sponsors from having any formal association with athletes during the Games.
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