IBM has become a founding principal partner of the Victorian Pride Centre, a 6,000 square metre facility in St Kilda that will house eight major LGBTIQ community organisations and support more than 40 smaller community groups.
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Poultry brand La Ionica has renewed its major sponsorship of the Melbourne Victory A-League team for a further two years.
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Rugby Australia is looking at a range of streaming options to increase distribution of domestic and possibly Super rugby content when its broadcast rights are renegotiated in 2020.
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Woolworth’s partnership with the Dry July Foundation has been attacked by leading health activist group, the Foundation for Alcohol Research and Education, which says the deal “is a cynical marketing exercise by BWS designed to push the Woolworths’ alcohol brand and normalise alcohol”.
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ASX-listed administrative services firm Smartgroup will become a key supporter of Opera Australia’s schools’ program and national tour as part of a major new partnership.
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The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.
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Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.
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ASX-listed software giant TechnologyOne has returned to sponsorship two years after exiting a high-profile AFL deal, signing a long-term deal with Sunshine Coast Lightning.
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The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.
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AirAsia has expanded its sponsorship of rugbly league by signing as a sponsor of the 2019 NRL State of Origin series.
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