Lions maintain early-season momentum with new sponsors
AFL side Brisbane has made several key additions to its sponsorship roster, securing new partnerships across technology, property development and FMCG brands.
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Cronulla adds new naming rights sponsor in PointsBet, after huge shift to 2019 roster
The Cronulla Sharks team has signed yet another new sponsor, announcing a four-year naming rights deal with PointsBet for the previously-known Cronulla Shark Park.
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Sponsorship News is now using a new, in-house developed, publishing platform to deliver your daily update of key sponsorship news.
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TLA expands talent management into motorsports with McLaughlin
Talent agency, TLA Worldwide has announced it will manage Supercars champion Scott McLaughlin and handle his commercial, sponsorship, PR and communications in an exclusive agreement.
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Western Bulldogs and Carlton build sponsorship momentum
While the Western Bulldogs won both games of the 2019 AFL season so far, and Carlton lost both, each team has recently announced a new sponsor.Read more
Etihad furthers CSR focus with Special Olympics partnership
Etihad will place a new emphasis on CSR and partnerships in Australia, with local boss Sarah Built saying the airline will be going "all in" on alliances such as its Special Olympics Australia deal.
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Alcatel hails Souths' tech-heavy sponsorship roster and pushes for ROI
Alcatel will roll out an activation campaign worth up to $12 million to "really sweat" its expanded South Sydney Rabbitohs partnership, and the tech company is also exploring ways to generate sales ROI on the deal, according to local chief Sam Skontos.Read more
AirAsia extends WSL partnership after prior success; Harley Davidson joins
AirAsia has extended its regional partnership with the World Surf League to support Australia's three Championship Tour events in 2019 following strong results in its first year of sponsorship.Read more
Melbourne Comedy Festival kicks off with P&O partnership
The Melbourne International Comedy Festival has secured P&O Cruises as a major partner for its 2019 edition, part of a wider push into cross-platform marketing for the cruise brand.Read more
Sports and live music get budget boost, but funding strategy questioned
The Federal Government's 2019 Budget has delivered cash injections for a raft of sporting and live music initiatives, although Australian Olympic Committee boss, Matt Carroll, has criticised the allocation of $100m to "a handful of football clubs".Read more
