Opera Australia diversification pays off with blue-chip sponsors
Opera Australia's increasingly diverse performance and educational programs have yielded new partnerships with APT, Bloomberg and multinational law-firm Gilbert+Tobin.Read more
More latest news - page 697
WAFL continues momentum with Bupa partnership
Healthcare giant Bupa has become the latest blue-chip brand to sign an integrated partnership with the West Australian Football League and will launch a raft of new initiatives to support the deal.Read more
Blues secure Ikon renewal and $15 million funding package
Carlton has secured a five-year partnership renewal with Ikon Services, coinciding with a $15 million funding commitment from the Federal Government that will ensure a redevelopment of the AFL club's home ground.Read more
Shift from exposure metrics to IP will benefit arts and culture: Gemba
The sponsorship industry's growing sophistication in shifting away from exposure and "eyeballs" represents a big opportunity for arts and cultural rights-holders to capitalise on their unique audiences, according to Gemba's Tim Morris.Read more
Demons Jag million-dollar co-major sponsor
AFL side Melbourne has pulled off a major coup, signing luxury car brand Jaguar to replace former co-major sponsor iSelect for 2019.Read more
Youth telco continues to Boost sponsorship spend with major new deals
Boost Mobile has struck new partnerships with Nitro Circus Live and Australian surfing champion Sally Fitzgibbons to complement an expanded sponsorship with the Australian leg of the World Surf League.Read more
Sponsorship veteran takes Kia's top marketing role
Former Bastion EBA and Swisse sponsorship executive, Dean Norbiato, has been appointed general manager of marketing at Kia Motors.Read more
Port Adelaide confirms landmark GFG Alliance sponsorship
Port Adelaide has secured GFG Alliance as a new co-major partner until 2024 in a sponsorship that shores up the AFL side's long-term financial health.Read more
Carlton signs new AFLW sponsor; Saints upsell RSEA
Antler Luggage has made a return to AFL sponsorship, signing on as the official coaches' partner of the Carlton Blues' AFLW side.Read more
Sharecare launches in Australia with Sydney Kings partnership
US-based healthcare disruptor Sharecare has marked its consumer launch in Australia by signing a new partnership with the NBL's Sydney Kings.Read more
