Hyundai targets lifestyle boost with expanded Surfing Australia alliance
Surfing Australia has won an expanded, long-term partnership with Hyundai after the South Korean car-maker's initial successful foray into the sport.Read more
More latest news - page 698
Garnier's Australian Open campaign "exceeds target by 70%"
Cosmetics brand Garnier has praised the first year of its new partnership with the Australian Open, which delivered results way ahead of its expectations, according to marketing manager, Alexandra Shadbolt.Read more
Salesforce to become major partner of Sydney Mardi Gras
Global CRM giant Salesforce has become the latest multinational to sign a partnership with the Sydney Gay and Lesbian Mardi Gras focused on internal staff engagement and equality initiatives.Read more
FFA exec to take top role at national pro sports lobbying outfit
Football Federation Australia legal counsel, Jo Setright, will depart the national body to replace Malcolm Speed as the new executive director of the Coalition of Major Professional and Participation Sports.Read more
Nissan CMO to explain how to maximise the potential of partnerships at Sponsorship News Conference
Nissan marketing boss Geraldine Davys and leading marketers from the Sydney Festival and Coca-Cola have been added to the already-packed Sponsorship News Conference line-up – get in now to grab your early-bird rates.Read more
New-look AFLX scores realestate.com.au naming rights deal
REA Group's realestate.com.au will become the title sponsor of the new AFLX competition as part of a wide-ranging new partnership with the AFL.Read more
Optus makes big AFL play with Crows principal deal; Toyota renews
The Adelaide Football Club has completed the biggest restructure of its sponsorship assets in years, signing a big new partnership with Optus and renewing Toyota in a long-term extension.Read more
Rebels savaged for "tone deaf" Thai Airways sponsorship
The Melbourne Rebels will "engage directly" with Thai Airways regarding the detainment of Australian footballer Hakeem Al-Araibi after a social media backlash over the Super Rugby side's new sponsorship with the airline.Read more
BKT targets passion points in global sponsorship campaign
Australia has emerged as a key regional sponsorship market for Indian tire manufacturer BKT, with managing director Lucia Salmaso saying the company's partnership with the Big Bash League is just the start of a long-term strategy.Read more
"New era": Supercars heats up with Walkinshaw; Tekno title deals
The 2019 Supercars Championship grid has started to take shape, with two teams revealing naming rights partnerships and Ford unveiling its next-generation Mustang.Read more
