Cricket Australia and sponsors step up CSR efforts
Cricket Australia sponsors have backed the sport's partnership with drought relief charity Rural Aid in the lead-up to this week's test in Brisbane.Read more
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Infosys combines data with "immersive experiences" to leverage Open alliance
Infosys has gone all-in to activate the first year of its Australian Open partnership, installing augmented and virtual reality stations and creating new data and analytics tools.Read more
GWS appoints former top TV exec to lead commercial operations
Former Foxtel, Presto and Network Ten executive Shaun James will join GWS in a senior commercial role, replacing high-profile recruit Ryan Kaveney.Read more
Uber and Pimms in as Woodside expands Fringe World partnership
Perth Fringe World has built on last year's growth by retaining its entire sponsor roster and adding alliances with several new blue-chip brands.Read more
Revitalised Tickford secures new partnership
Tickford Racing commercial director Andrew Philpott says the impending introduction of the Ford Mustang to the 2019 Supercars grid has "revitalised" a challenging sponsorship market.Read more
Gold Coast Pro gets telco boost after gender equality move
Boost Mobile chief Jason Haynes says the telco decided to sign on as the new naming rights sponsor of the World Surf League's season-opening Gold Coast Women's Pro in recognition of the sport's pioneering gender equity policy.Read more
Sponsorship reshuffle for Lions' AFLW side
Healthcare firm Icon Group will replace Hyundai as a co-major partner of Brisbane's AFLW side as part of a wider sponsor reshuffle at the Lions.Read more
Nintendo switches on experiential sponsorship strategy
Nintendo has partnered with at least five summer music festivals and cinema events as part of a major campaign to promote its Nintendo Switch gaming console.Read more
Rabbitohs secure new front-of-jersey sponsor
NRL side South Sydney has locked in its new front-of-jersey combination, signing property developer Aqualand to a three-year, multi-million-dollar partnership.Read more
AFL changes media agencies and launches new women's campaign
The AFL will roll out a new brand positioning linking the AFL Women's competition to the wider boom in female football after handing its $15 million media account to PHD.Read more
