Quiksilver renews Gold Coast Pro naming rights deal
Surfwear multinational Quiksilver has signed a long-term renewal for naming rights to the World Surf League's season-opening Gold Coast Pro men's event.Read more
More latest news - page 703
More sponsors flock to Australian Open
Tennis Australia has signed new partnerships with Uber and Treasury Wine Estates and renewed ties with several existing brands as the 2019 Australian Open gets underway in Melbourne.Read more
Creative Partnerships appoints new marketing chief
Melbourne Theatre Company sponsorship boss, Jayne Lovelock, is set to join Creative Partnerships Australia as the federal agency's head of marketing and operations.Read more
Sponsorship News end-of-year wrap: our biggest stories in 2018
Sponsorship News will take a short break over Christmas. We'll leave you with a list of our most-read articles from a year of industry intrigue, high-profile staff movements, drama and controversy for several codes and blockbuster partnership deals.Read more
"We can do so much more": Nissan CMO on unlocking the potential of sponsorship
Nissan marketing director Geraldine Davys says sponsorship will become central to the company’s strategy to differentiate and personalise the brand, starting with ambitious plans to leverage its partnerships with Hawthorn and Netball Australia.Read more
Renegades and Strikers partnerships headline glut of BBL deals
RMIT University will become the first-ever sleeve sponsor of the Melbourne Renegades in one of several new partnerships announced to coincide with the start of the new Big Bash season.Read more
Sydney Festival sponsors come to the party with innovative campaigns
A focus on collaborative partnerships and creative approach to activations has helped the Sydney Festival retain a host of key sponsors and secure several new alliances for its 2019 edition.Read more
BHP and Edith Cowan Uni sign on as Eagles' AFLW major partners
West Coast has secured two inaugural sponsors for its AFL Women's team, with BHP and Edith Cowan University to support the Eagles side when it enters the AFLW in 2020.Read more
QMS Sport closing in on TLA in $27m acquisition
Aggressively-expanding outdoor media and sports business QMS has emerged as the likely buyer for TLA Australia in a deal that will consolidate two of Australia's largest sports marketing agencies.Read more
Sponsorship the "perfect medium" to tell Vegemite's story, says marketing boss
Vegemite marketing manager Matt Gray says the iconic brand is thinking smarter and more creatively about activating its Australian Open alliance, its largest-ever sporting sponsorship.Read more
