Investors, sporting organisations and sponsors have started to flock to Australian esports, but does the reality live up to the hype, asks Gemba head of strategy, Craig Roberts.Read more
Ikon Services will replace QBE on the sleeve of the NRL's Sydney Roosters as part of a partnership worth more than $2 million over three years.Read more
Richmond has moved swiftly to replace departed shorts sponsor Bang & Olufsen, with smartphone accessories brand OtterBox signing a new deal spanning both AFL and VFL programs.Read more
The Federal Government has introduced legislation to "protect the commercial rights and investment of event sponsors" from ambush marketing at the 2020 T20 World Cup in Australia.Read more
Silicon Valley tech firm Zoom has signed an upgraded partnership with South Sydney as the NRL powerhouse starts to rebuild its on-field sponsorship roster following the exits of Crown and Fujitsu.Read more
Leading athlete media platform The Players Tribune has acquired sports technology firm Unscriptd, in a move that will see it expand into the Australian market.Read more
Sports management agency The Sports Group has secured the signature of star Hawthorn Hawks player Tom Mitchell and plans to target more AFL talent in the future.Read more
Bioglan will replace ZTE on the front of Carlton's AFLW shorts on a new long-term partnership which further builds the pharmaceutical brand's support for women in sport.Read more
Bankwest will become the inaugural naming rights sponsor of the state-of-the-art Western Sydney Stadium in a deal understood to be worth up to $17.5 million over seven years.Read more
MG Motor marketing director Danny Lenartic says the car company’s new alliance with the National Basketball League will become a "cornerstone" of the brand's local strategy.Read more
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