Athletics Australia secures major alliances with Fox Sports and NAB
Athletics Australia has secured a new broadcast alliance with Fox Sports and new streaming service, Kayo Sports, and has signed a separate naming rights deal with NAB.Read more
More latest news - page 707
Gage Roads strategy will see "significant increase" in sponsorship spending
ASX-listed brewery Gage Roads has partnered with Australia's screen industry gala, the AACTA Awards, and flagged further partnerships on the east coast as part of aggressive growth plans.Read more
Bang & Olufsen sponsorship strategy ends abruptly
Bang & Olufsen's sponsorship campaign, underpinned by major alliances with AFL side Richmond and NRL club Cronulla, has ended after a change in the luxury audio brand's Australian retail and distribution arrangement.Read more
Coles to champion Rowing Australia elite athletes
Coles will "power" Australia's top 50 rowing athletes and link with a key participation program as part of a multi-year partnership with Rowing Australia.Read more
Mazda's women in sport platform takes shape with Kangaroos deal
Mazda has further strengthened its decades-long partnership with North Melbourne, signing on as the inaugural major partner of the club's new AFL Women's team.Read more
TLA "actively considering" sale of Australian sports marketing arm
TLA Worldwide is "actively considering the sale" of its Australian operation following a turbulent 18 months for the sports marketing giant, which is also set to sell its US baseball and marketing divisions.Read more
Basketball Australia nets Berocca, New Era alliances
Berocca will replace Helloworld as the major partner of the Australian men's national basketball team as part of a new alliance with Basketball Australia.Read more
Federation Square makes top commercial hire
Commercial veteran Suzana Bishop has joined Federation Square in the executive role of general manager, commercial and public engagement.Read more
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Alinta, NRL, Lendi and WSL execs locked in as Sponsorship News Conference returns bigger and better in 2019
Lendi CMO Zara Cobb, World Surf League local chief Andrew Stark and Alinta Energy's partnerships manager, Alison Keller will join a more than a dozen sponsorship leaders speaking at the 2019 Sponsorship News Conference in Sydney.Read more
