Golf Australia signs major whisky deal; beer sponsor re-signs
Golf Australia has added Loch Lomond Whiskies and a renewed partnership with Coopers to its string of sponsorship successes since launching its new 'One Golf' strategy.Read more
More latest news - page 707
NSWRL secures new pathways title sponsor after $1m sponsorship boost
Apparel brand Canterbury has signed its second major partnership in as recent weeks, replacing Intrust Super to become the naming rights sponsor of NSW Rugby League's top-tier pathways competition.Read more
NAB celebrates International Women's Day with AFLW expansion
NAB will remain the naming rights sponsor of the AFL Women's competition until 2022 in a move that customer experience boss Rachel Slade says will further the brand's commitment to gender equality.Read more
TCL steps up after Victory pulls plug on Champions League sponsor
Melbourne Victory has terminated its partnership with Kaishi after it emerged that the Asian entertainment group has ties to gambling, instead upselling existing sponsor TCL Electronics.Read more
Kayo CMO to talk digital game-changers at Sponsorship News Conference
Kayo chief marketing officer Carly Loder will discuss the game-changing sports app's innovative strategy on a panel exploring the future of fan experience at this month's Sponsorship News Conference.Read more
Kings to post big increase in commercial revenue following record season
The "Andrew Bogut effect" and a focus on match-day entertainment has helped the Sydney Kings to post a $1 million-plus rise in commercial revenue in the 2018-19 season and record a 40% uplift in membership.Read more
WSL combines with Red Bull for new initiative; extends Tourism WA
A first-of-its-kind aerial surfing competition will debut on the Gold Coast next month as part of an expanded alliance between Red Bull and the World Surf League.Read more
Lions suddenly ditch co-major partner on eve of new season
The Brisbane Lions have abruptly cancelled their contract with new co-major backer SOOW, the second time in three seasons the AFL side has been burnt by a financially troubled major sponsor.Read more
Ferrari drops controversial sponsor; Blood UTD unveils first AFL work; and more
> Ferrari drops controversial sponsor for Australian Grand Prix
> Blood UTD launches first AFL work with Bulldogs campaign
> Ironman signs two key partnerships
> BP to become title sponsor of Indigenous NationalsRead more
A-League set for apparel shake-up as Puma signs global deal with City
Melbourne City will switch from Nike to Puma kits next season after Puma signed one of the largest apparel partnerships in world football with Melbourne's parent company, City Football Group.Read more
