Invast extends Rugby Australia alliance
Japanese-owned financial services business Invast Global will focus on Rugby Australia's women's Sevens program as part of its renewal with the sporting code.Read more
More latest news - page 708
Esports offers new opportunities for data and fan engagement: Pernix
Australian big data firm Pernix is working with the AFL and Essendon to develop a range of pioneering new data-driven fan metrics for esports.Read more
Brumbies and Maroons switch apparel partners
The ACT Brumbies will swap apparel providers for the 2019 Super Rugby season, with Irish brand, O'Neills, replacing Classic Sports.Read more
Kayo taps ambassadors and Havas as "game-changing" OTT service launches
Kayo Sports, the new on-demand streaming service from Fox Sports, has named a string of high-profile brand ambassadors, appointed Havas as its full-service agency and hired a raft of senior marketing and digital staff.Read more
Demons and Cats the latest to post big sponsorship increases
The 2018 season is shaping up as a bumper financial year for AFL clubs, with the Geelong Cats and Melbourne Demons both revealing record sponsorship income in their financial reports.Read more
Emotional connection with women's sport more important than reach
Women's sport sponsorship delivers outsized positive consumer sentiment, despite reaching smaller audiences than other sponsorships, according to new industry research.Read more
SponServe acquired by US sports-tech group
New York-based sports software firm Kore Software has acquired Australian sponsorship technology startup SponServe.Read more
Suns upsell Austworld to HQ naming rights partnership
Wholesale plumbing supplier Austworld has renewed and extended its Gold Coast Suns alliance to become the inaugural naming rights partner of the AFL side's elite training and administration facility.Read more
Healthway makes a return to surf sponsorship
Western Australian health promotion body, Healthway, has returned to surf sponsorship through a new deal with Surfing WA.Read more
Crouch to leave the Valley after executive restructure
Respected sports administrator Blair Crouch will depart the Moonee Valley Racing Club following a restructure which has seen former Essendon and VRC executive Rozalee Erceg join the organisation.Read more
