Facebook renews as Mardi Gras sponsors step up leveraging campaign
This year's Sydney Gay and Lesbian Mardi Gras parade returns this weekend with a record number of partners and a raft of innovative approaches to sponsorship leveraging.Read more
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NAB expands AFL deal to launch "new era" for pathways competition
The AFL and TLA have secured Puma, Open Universities Australia, Telstra and naming rights partner NAB as major partners of the 'NAB League', an overhauled nation-wide Australian Rules pathways program.Read more
More top speakers added to Sydney Sponsorship News Conference
Leading partnerships consultant Kate Dezarnaulds and new QMS Sport CEO Mark Pejic, the former chairman of IPG Mediabrands, are among the latest speakers to join next month's blockbuster Sponsorship News Conference.Read more
NRL's strategic gamble pays off as digital and sponsorship delivers
The NRL posted a $46 million surplus from revenue of nearly $500m in 2018, underpinned by record commercial revenue in the first full year of its ambitious in-house digital and sponsorship strategy.Read more
QRL's "always on" sponsorship strategy pays dividends
Queensland Rugby League has scored two major partnerships, including a long-term deal with BHP, as it starts to roll out a new commercial strategy.Read more
Hankook and New Era back Bombers after 12% sponsorship uplift
Essendon has secured expanded partnerships with tyre multinational Hankook and apparel brand New Era, which will become a major sponsor of the Bombers' esports team.Read more
US arts veteran joins Art Gallery of NSW
Leading cultural administrator Miranda Carroll will play a key role in the launch of the Art Gallery of NSW's 'Sydney Modern' vision after being appointed director of public engagement.Read more
Craft beer sponsors pour in for Bunnies and Sea Eagles
Sydney craft beer leader 4 Pines has signed a long-term partnership with the Manly Sea Eagles, while South Sydney has re-signed its own craft beer sponsor.Read more
BetEasy signs groundbreaking deal with NBA
Australian betting brand BetEasy will become the official local wagering partner of the National Basketball Association in a major new deal with the world's most popular basketball competition.Read more
IMG Live, Maritime Museum and Nielsen executives join Sponsorship News Conference
Industry leaders from IMG Live, Nielsen and the National Maritime Museum will join sponsorship's best thinkers at next month's Sponsorship News Conference - and tickets are selling fast.Read more
