American Express has signed a wide-ranging new partnership with the Taronga Conservation Society that will see it support all the zoo's live entertainment events, including Vivid and Twilight at Taronga.Read more
Baseball Australia has become the first national sporting code to publicly commit to not accepting alcohol sponsorship, with CEO Cameron Vale claiming that "better leadership from sporting administrators is required" on health and wellbeing issues.Read more
Former Gold Coast Titans commercial chief, Chris Highett, has joined the Cronulla Sharks to help rebuild the struggling NRL team's sponsorship portfolio.Read more
With just days until a new-look grid assembles for the first time, the Supercars Championship has secured major new partnerships with Jim Beam and Century Batteries, as well as extended deals with Red Bull, Unibet and a raft of other partners.Read more
Red Energy and Netball NSW will join forces in a multi-year partnership that will see the energy firm harness the NSW Swifts for community engagement initiatives.Read more
Travel Associates has signed a major new partnership with Opera Australia, the brand's first since former Audi sponsorship boss Anna Burgdorf became the marketing chief at the luxury travel company.Read more
Brisbane shows no signs of letting its lead at the top of the NRL's revenue ladder slip, with a 9.5% increase in sponsorship revenue leading the Broncos to a net profit of more than $2 million for the fourth straight season.Read more
Sporting apparel brand Canterbury has become the latest major partner of the Shute Shield rugby competition, which has maintained a 100% retention rate amid growing TV audiences and record attendance.Read more
Supercars team Tickford Racing has continued preparations for the 2019 season with a pair of new sponsorships, including an Australia-first alliance with renowned DJ, Carl Cox.Read more
The Sydney Swans will enter the market for a back-of-guernsey partner for the first time since 2005, with Citi exiting the iconic alliance to "better align its sport sponsorship assets in Australia with the bank's global partnerships."Read more
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