Beer giant Carlton & United Breweries has signed on as a major sponsor of the Sydney Gay and Lesbian Mardi Gras in a partnership designed to support its internal LGBTQI staff programs.Read more
Kia has moved swiftly to maintain an AFL presence following the end of its Essendon deal, signing a major new partnership with the GWS Giants.Read more
The Ultimate Fighting Championship has appointed Bastion Collective's chief commercial officer, Nick Smith, to oversee its global sponsorship portfolio.Read more
Nickelodeon has renewed its Big Bash League alliance for a third straight summer, while key BBL sponsor Weet-Bix will roll out a major new consumer promotion as part of an expanded deal.Read more
Melbourne Music Week has secured a new alliance with Chinese ridesharing firm Didi and renewed ties with alcohol brands Coopers and Jack Daniel's.Read more
Healthway has signed its first major partnership since rolling out a new business strategy, renewing its $575,000 state netball alliance and pledging to "continue to work in partnership with arts and sport".Read more
The Sydney Kings have built on their strong start to the 2018-19 National Basketball League season with major new partnerships with a building company and software firm.Read more
The South Australian National Football League has secured a long-term naming rights alliance with prolific sports sponsor, Statewide Super.Read more
Former Southern Cross Austero digital executive and AFL consultant Chris Derrick has been appointed CEO of Order, a start-up esports franchise which has completed a successful crowdfunding campaign.Read more
Suncorp sponsorship boss Terri Meadmore has departed the financial services giant after more than a decade overseeing one of the largest sponsorship portfolios in Australia.Read more
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