Electrolux and Diageo headline roster for IMG festival
IMG has secured a dozen partners for its "rebooted" culinary festival, Taste of Sydney Collective.Read more
IMG has secured a dozen partners for its "rebooted" culinary festival, Taste of Sydney Collective.Read more
> Ex-NRL executive Horne resurfaces at Apple
> SANFL and West End renew "historic" partnership
> WA Ballet partners with creative agency to kick off 2019 season
> Pantene taps female athletes for new campaign
> Australian esports team bites into Ribs & Burgers dealRead more
Canterbury-Bankstown Bulldogs has signed a long-term apparel alliance with Classic Sports, and the sportswear firm is also understood to be exiting its Gold Coast Titans deal twelve months early.Read more
Cricket Australia has become the first national sporting organisation to launch an in-house athlete media imprint and secured three of its biggest stars for the new digital platform, to branded 'Direct Hit'.Read more
National property firm AVJennings has agreed a multi-year alliance to become the new naming rights partner of the NSW Open of golf.Read more
Nikon has renewed its ties with Surfing Australia and women's surfing champion Stephanie Gilmore until at least 2021.Read more
Travelodge Hotels will become new naming rights partner of Australia's national women's softball team as part of a wider deal between TFE Hotels and Softball Australia.Read more
Wagering firm Neds has inked major partnerships with the Wests Tigers and Gold Coast Titans and the latter has also secured two further multi-year jersey deals.Read more
Suncorp has pulled the plug on a second top-tier AFL deal in as many seasons, with the insurance brand Vero opting not to renew its major Brisbane Lions partnership.Read more
Leading Queensland cultural event, the Bleach Festival, has signed Griffith University as one of its major sponsors in a three-year deal.Read more