LGIA Super has upgraded its North Queensland Cowboys partnership to become both the sleeve and membership partner of the NRL side, while the Roosters have also upsold an existing sponsor to the membership asset.Read more
Entertainment group Hoyts has promoted Scott Russell to the new role of general manager of esports as part of its wider push into the esports sector.Read more
Coopers Brewery's fast-growing alcohol-free beer brand, Holsten 0.0, has signed on as the newest partner of Ironman Australia.Read more
Amart Furniture has confirmed a five-year, $10 million partnership with Essendon, which the retailer's CEO says will become the centrepiece of his brand's marketing efforts.Read more
The Australian Open's strategic focus on China has generated two more new sponsorships and encouraged Tennis Australia to launch a China-specific brand identity to capitalise on the market.Read more
A new partnership between Gfinity Esports Australia and cryptocurrency start-up Incent will see the new sponsor create a loyalty program to incentivise esports fans to tune in to Gfinity's 'Elite Series'.Read more
The South Australian Government has renewed its commitment to Port Adelaide's China venture in a $350,000 deal that includes temporary naming rights to Shanghai's Jiangwan Stadium.Read more
Beer multinational Lion has signed a seven-year partnership extension with the Victoria Racing Club, and will feature its fast-growing Furphy brand as a key sponsor of the Melbourne Cup Carnival.Read more
Australian Formula 1 star Daniel Ricciardo has signed a worldwide ambassador partnership with fast-growing forex and CFD brokerage EightCap.Read more
Bastion Collective will grow to more than 200 staff with the acquisition of creative agency Banjo, a move that CEO Jack Watts says is a "game-changer" for the marketing and sponsorship group.Read more
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