Asics targets continuity; extends Wallabies deal until 2026
Rugby Australia and Asics have cemented a long-term alliance that will see the Japanese sportswear brand sponsor the Wallabies for the next two Rugby World Cups.Read more
Rugby Australia and Asics have cemented a long-term alliance that will see the Japanese sportswear brand sponsor the Wallabies for the next two Rugby World Cups.Read more
Cricket Australia management is overly aggressive in negotiations and defines sponsors "purely in transactional terms", according to a wide-reaching ethics review that has delivered a damning verdict of CA's leadership.Read more
> Eels' new stadium deal to benefit sponsors and improve stability
> Netball Queensland signs title sponsor for new competition
> Creative Partnerships appoints new chair
> ABL's Bandits secure "staggering" naming rights partnership
> BHP recommits to $300k Flying Doctor partnershipRead more
Ticket sales revenue from music concerts and other cultural events soared to almost $2 billion in 2017 and attracted an attendance above the combined tallies of Australia's six largest sporting codes, according to a new report.Read more
W-League cross-town rivals Sydney FC and Western Sydney have both signed eleventh-hour front-of-jersey sponsors for their 2018-19 campaigns.Read more
Port Adelaide and St Kilda will play an annual premiership game in China until at least 2022 after the Victorian Government committed to a "unique" investment and trade partnership with the Saints.Read more
Fast-growing internet service provider, Superloop, will use its new naming rights partnership with the Supercars' season-opening Adelaide 500 to launch its consumer broadband product.Read more
Cricket Australia has emerged from a turbulent twelve months with record revenue of $399 million in 2017-18, with a successful sponsorship restructure one of the financial year's highlights.Read more
Kerrie Mather, the newly-appointed CEO of the Sydney Cricket and Sports Ground Trust, has identified fan engagement and improving relationships with tenant clubs and sporting organisations as her key priorities.Read more
Woolworths will leverage its status as official fresh food partner of the Australian Olympic and Paralympic Committees across its national supermarket footprint after signing new deals with both organisations today.Read more