Employment law and workplace consulting firm, Workplace Law has become a sponsor of the Perth Glory and its logo will feature on the front of the club’s Westfield W-League team’s shorts this season.Read more
Australian sponsors are starting to look beyond the simple metrics of advertising equivalence or logo exposure and seeking real connection between fans and their brand, says new NBL chief commercial officer Matt O'Brien.Read more
QBE has announced that paratriathlete Lauren Parker will become an official ambassador of the company, after it supported her as a beneficiary of an accident and health insurance policy.Read more
The FFA’s successful ALDI MiniRoos initiative is moving into its second phase, which is aimed at forging a closer association between the more than 230,000 MiniRoos participants and Hyundai A-League or Westfield W-League teams.Read more
Convenience retail chain, Coles Express, has become a sponsor of the Supercars team DJR Penske and will receive branding on the team’s two vehicles.Read more
The Melbourne Victory and Sydney FC A-League teams have announced new and extended deals for the upcoming season.Read more
Hino Australia has extended its Virgin Australia Supercars partnership for a further three years after its initial deal achieved its brand exposure and dealer engagement targets.Read more
Self-storage chain National Storage has moved to a lower level of sponsorship with the Perth Glory A-League club and will no longer be the back of shirt partner for the men and women’s squads.Read more
There are still significant opportunities for traditional broadcasters in esports, despite the early dominance in the sector by specialist streaming services such as Twitch.Read more
Sydney Open, the major cultural event operated by Sydney Living Museums, has renewd four key partnerships, including the renewal of its principal partnership with Fairfax's Sydney Morning Herald, and signed Investa as a new sponsor.Read more
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