Dating app Bumble is betting on its ambitious new partnerships with the AFL and the Melbourne Cup Carnival to deliver big boosts to brand awareness and users, says head of Australian operations, Michelle Battersby.Read more
> NRL promotes Alderson to chief digital officer
> A-League hopefuls add business heavy-hitters
> Sydney Symphony Orchestra signs new alcohol partner
> SNConference Sydney looking for new home
> Golf NSW scores new naming rights partnershipRead more
Inspirations Paint has renewed its co-major partnership with the Newcastle Jets for three seasons, while the A-League club has also secured sponsorship expansions with the University of Newcastle and McDonald's.Read more
A turbulent financial result has not stopped Virgin Australia from locking in a wide-ranging partnership renewal with the AFL which is set to be worth more than $40 million over the next five years.Read more
Holden will remain a top-tier sponsor of Collingwood after renewing a deal through which it sells between 250-300 cars annually, though it is believed the car-maker will no longer be the club’s official coaches partner.Read more
The Royal Agricultural Society of Victoria has assembled a record sponsorship roster for the Royal Melbourne Show, signing seven new sponsors in 2018.Read more
The Art Gallery of NSW has secured a strong roster of partners for its 'Masters of Modern Art' blockbuster exhibition, headlined by principal partner Mazda.Read more
Foxtel CEO Patrick Delany says the pay-TV network is "one or two months away" from launching its answer to content disruptors such as Netflix and predicted that the next round of sports media rights will see dollars shift from TV towards mobile.Read more
AFL chief executive Gillon McLachlan has outlined the code’s future growth strategy and says the big investment in Etihad Stadium will help it redress "flattening" sponsorship revenue.Read more
The first season of West Coast's tenancy at Optus Stadium has seen it double its corporate hospitality offering and drive stronger ROI for sponsors, but commercial boss Tony Haselhurst says the club has "only scratched the surface" of the possibilities of a connected stadium.Read more
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