NBL lands innovative partnerships with MG Motor and Twitter
MG Motor has signed its first major sponsorship since the Chinese-owned company launched in Australia, agreeing a three-year alliance with the National Basketball League.Read more
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Former Qantas and NBN marketer to lead casino's sponsorship strategy
Australian casino and hotel operator Star Entertainment has appointed four senior marketing executives to new roles, including ex-NBN partnerships boss, Anthony Cohen, who becomes Star’s new sponsorship chief.Read more
Simply Energy supports WA launch with Aussie Rules partnership
Simply Energy will roll out a long-term grassroots partnership with the Western Australian Football League to promote its recent entry into the WA market.Read more
Fox Sports hires new sports marketing gun
Foxtel has appointed Diageo's former marketing and innovation director, Adam Ballesty, to lead its sports marketing department in a pivotal period for the pay-TV provider.Read more
TLA installs former Spurs boss as chairman amid "significant" downturn
Sports marketing agency TLA Worldwide will replace departing executive chairman Bart Campbell with a former CEO of Tottenham Hotspur and the group will commission a strategic review after revealing that its financial results would take a "significant" hit in 2018.Read more
WACA signs Murdoch University partnership after sponsorship surges
The Western Australian Cricket Association has agreed a new partnership with Murdoch University following a strong 2017-18 financial result in which all commercial revenue streams rose sharply.Read more
NBL and Bullets in the lurch after Pathion's sponsorship spree sours
The National Basketball League has taken a "novel" route in pursuing unpaid sponsorship fees from a Silicon Valley energy firm, whose Australian subsidiary has been shut down after leaving the Brisbane Bullets $550,000 out-of-pocket.Read more
Telco sports content strategy will reshape media landscape, says Deloitte
The strategic importance of sport content for telcos is "unmistakable", according to a new study from Deloitte, which found that access to digital entertainment influences the purchase decision of 70% of consumers.Read more
Roar rebuild continues with new lower-back sponsor
National commercial painting firm BBC Painting will become the new lower-back sponsor of the Brisbane Roar after signing a multi-year deal.Read more
Rabbitohs become second NRL side to link with craft brewery
Newtown independent brewer Young Henry's has continued to roll out new sponsorships, signing on as the official beer of the NRL's South Sydney Rabbitohs.Read more
