Ironman picks up momentum with four new alliances
Ironman Oceania has locked in four partnerships across various different events and assets, including an alliance with Lexus and a new apparel brand founded by Mark Webber.Read more
More latest news - page 725
Asian ties bear fruit as Wanderers sign Thai Airways deal
Three A-League clubs have scored key partnerships this week, headlined by Thai Airways linking with the Western Sydney Wanderers.Read more
Pepper extends co-major deal as Saints sponsorship rises
St Kilda added more than $600k in new sponsorship revenue in 2018, but "poor on-field performance" limited the club to a smaller than projected surplus, said CEO Matt Finnis.Read more
Tia Maria inks Moonlight Cinema partnership for experiential play
Alcohol brand Tia Maria has secured a new partnership with Moonlight Cinema in a move which makes it the exclusive spirits partner of the national event series.Read more
PwC agrees "ground-breaking" Melbourne Rebels deal
Professional services giant PwC has signed a long-term partnership with the Melbourne Rebels, handing the Super Rugby team a much-needed sponsorship win.Read more
Innocean appoints new sponsorship boss
Innocean Worldwide has appointed former Havas and Octagon account director Ian Davidson as its new head of sponsorships and events.Read more
MLA beefs up sponsorship spend with major Olympics partnership
Meat & Livestock Australia says its new integrated sponsorship with the Australian Olympic Committee will give the industry lobby an "unprecedented platform" to market red meat in both Australian and Japan.Read more
Sponsorship growth underpins record financial results for AFL powerhouses
AFL clubs Hawthorn and Richmond have both posted large profits after significantly boosting their sponsorship revenue in 2018.Read more
Garnier signs Australian Open partnership; Bastion appointed to leverage
Garnier has agreed a multi-year alliance with the Australian Open tennis grand slam, with Bastion EBA winning a competitive pitch to activate the new sponsorship.Read more
Art Gallery of NSW nears $100m milestone; Titans install Mitchell as new CEO; and more
> Sponsorship veteran installed as new Titans CEO
> Art Gallery of NSW "on cusp" of $100m fundraising target
> Visit Victoria and Australian Grand Prix pick up sports marketing gongs
> Manchester United lured to Perth in WA Government deal
> Sydney Dragway secures naming rights sponsorRead more
