Cricket rights-holders make up more than a third of Australia's total social media sports audience, according to new research which has also found that individual athletes who have control over their own content also punch above their weight.Read more
KFC and South Australia’s Royal Automobile Association have each signed three-year sponsorship extensions with A-League clubs, Melbourne Victory and Adelaide United.Read more
Netball Queensland has started the hunt for an inaugural naming rights sponsor for the 5,000-seat Brisbane Arena, which is set to open ahead of the 2019 Suncorp Super Netball season.Read more
National training and education group, Allara, has agreed a wide-ranging partnership renewal with the North Queensland Cowboys, which leaves the NRL club with only one remaining on-field asset to lock down before the 2019 season.Read more
A-League powerhouse Melbourne Victory has signed an expanded partnership with consumer electronics brand TCL and plans to move from a co-major sponsorship structure to a single principal partnership this season.Read more
Half of Australia's 28 biggest performing arts groups saw sponsorship revenue drop last year, according to new research that also reveals a surge in donations lifted private sector income to a record $111 million in 2017.Read more
A lack of diversity can't be good for an industry that prides itself on understanding and communicating with the typical Aussie consumer, writes Octagon head of planning and strategy Adam Hodge.Read more
Adelaide Festival has secured a long-term partnership with aged care provider, Enabling Confidence at Home, after successful experiences sponsoring a string of smaller events.Read more
Global IT consulting group Infosys will collaborate with Tennis Australia on a broad range of new sponsorship categories, including big data, artificial intelligence and virtual and augmented reality, as part of a major new alliance.Read more
Athlete media company 20Four has halted operations and is investigating a business restructure or merger after the struggling platform's major investor confirmed it would not provide any further funds.Read more
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