Nudie replaces Weet-Bix as SurfGroms naming rights sponsor
FMCG juice brand Nudie has expanded its Surfing Australia alliance, taking over as naming rights sponsor of the flagship 'SurfGroms' program after Weet-Bix's partnership expired.Read more
More latest news - page 726
Arts urged to learn from sport when discussing commercial impact
The arts and cultural sectors should focus on the huge financial impact they deliver to economies when they are talking with potential sponsors, says Brisbane Airport's head of corporate relations, Rachel Crowley.Read more
Sports veteran joins TEG as head of commercial
Sports, entertainment and ticketing giant TEG has appointed ex-Rugby Australia commercial boss John Nicholl to the newly-created role of head of commercial.Read more
Digital engagement soars as Adelaide United "breaks shackles"
Adelaide United's new commercial boss says club sponsors will reap the benefits of the A-League team's irreverent new digital strategy, which has driven a significant uplift in social engagement.Read more
Cricket Victoria re-signs two largest sponsors after reshuffle
Cricket Victoria has secured major partners for its women's and men's state teams, renewing Commonwealth Bank and upselling CitiPower to the respective properties.Read more
Ex-World Surf League boss joins Tourism WA
Tourism Western Australia has appointed sports business veteran and former World Surf League boss Brodie Carr as its new chief executive.Read more
20Four’s future in doubt after investor and management departures
The future of athlete media business 20Four is in question after plans for a $20 million ASX listing fell through, and several industry heavy-hitters exited the board and management.Read more
Cricket Australia appoints ex-Holden and NAB marketer to senior role
Holden's former general manager of marketing and digital, Natalie Davey, has been appointed Cricket Australia's new head of marketing, Sponsorship News can reveal.Read more
Balnaves' Art Gallery of South Australia commitment tops $2m
The Balnaves Foundation has renewed its major partnership with the Art Gallery of South Australia's innovative teenage program, 'Neo', taking its total spend with the state gallery to more than $2 million.Read more
Archie Rose triples down on festival strategy
Sydney spirits distillery, Archie Rose, has signed new alliances with major festivals in three states as it further expands its cultural partnerships strategy.Read more
