Speed Queen quick to renew Adelaide United Women’s deal
Speed Queen has renewed with Adelaide United for its branding to appear on the club A-League Women’s back of home-and-away playing shirts for the 2025/26 season.
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BRAVUS celebrates Cowboys renewal with brand new logo on jersey sleeve
BRAVUS has renewed with the NRL’s North Queensland Cowboys until the end of 2028.
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Trip.com, OTB target fan benefits in Sydney FC deals
The A-League’s Sydney FC has expanded its partnership portfolio with new signings Trip.com and production firm OTB.
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Collingwood’s home has a new name – the KGM Centre
The AFL’s Collingwood Football Club has rebranded its headquarters at Olympic Park as the KGM Centre following an expanded partnership with the Korean automotive brand.
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Frank Health Insurance signing, National Storage extension promises great Brisbane Heat season
Brisbane Heat is celebrating two wins by adding Frank Health Insurance to its commercial roster and renewing its National Storage deal that now goes beyond ten years.
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Sunbeam sign of Swift hopes for 2026 membership
The NSW Swifts have signed home appliance brand Sunbeam as membership partner for the 2026 Suncorp Super Netball season.
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Melbourne Football Club closes Harcourts deal covering AFL, AFLW sides
Harcourts has signed a multi-year sponsorship with the Melbourne Football Club to become real estate partner across the men’s and women’s programs to 2027.
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Budget Direct expands NRL footprint with Rabbitohs deal
Budget Direct has partnered the South Sydney Rabbitohs as part of a three-year sleeve and insurance sponsorship with chief growth officer, Jonathan Kerr telling Sponsorship News the decision reflects the brand’s aim to connect with an “iconic club in the NRL heartland of NSW.”
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Major brands support Nedd Brockmann, We Are Mobilise challenge
PUMA, CommBank, Defender, Boost Mobile and Mitre 10 have supported Nedd Brockmann’s 2025 Uncomfortable Challenge that raised $1.5 million for homelessness charity We Are Mobilise.
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