Travelodge Hotels will become new naming rights partner of Australia's national women's softball team as part of a wider deal between TFE Hotels and Softball Australia.Read more
Wagering firm Neds has inked major partnerships with the Wests Tigers and Gold Coast Titans and the latter has also secured two further multi-year jersey deals.Read more
Suncorp has pulled the plug on a second top-tier AFL deal in as many seasons, with the insurance brand Vero opting not to renew its major Brisbane Lions partnership.Read more
Leading Queensland cultural event, the Bleach Festival, has signed Griffith University as one of its major sponsors in a three-year deal.Read more
LGIA Super has upgraded its North Queensland Cowboys partnership to become both the sleeve and membership partner of the NRL side, while the Roosters have also upsold an existing sponsor to the membership asset.Read more
Entertainment group Hoyts has promoted Scott Russell to the new role of general manager of esports as part of its wider push into the esports sector.Read more
Coopers Brewery's fast-growing alcohol-free beer brand, Holsten 0.0, has signed on as the newest partner of Ironman Australia.Read more
Amart Furniture has confirmed a five-year, $10 million partnership with Essendon, which the retailer's CEO says will become the centrepiece of his brand's marketing efforts.Read more
The Australian Open's strategic focus on China has generated two more new sponsorships and encouraged Tennis Australia to launch a China-specific brand identity to capitalise on the market.Read more
A new partnership between Gfinity Esports Australia and cryptocurrency start-up Incent will see the new sponsor create a loyalty program to incentivise esports fans to tune in to Gfinity's 'Elite Series'.Read more
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