The NBL has struck a long-awaited free-to-air and digital broadcast alliance with Nine which will also see the network support the NBL with advertising revenue-sharing and sponsorship integration.Read more
The Sydney Kings have enjoyed a strong 2018-19 pre-season, with Cover-More Insurance and Hawaii Tourism among five new partners for the NBL side.Read more
HT&E chief executive, Ciaran Davis, says the company's esports venture is on-track to become financially viable after successfully carving out a niche in the space and signing several major sponsors.Read more
David Smith, the man behind global campaigns for EA Sports and Nike and the creator of Cricket Australia's new women's sport movement, is among several new speakers for this month's Sponsorship News Conference.Read more
Hostplus has defended the use of corporate hospitality and partnerships at the banking Royal Commission, with CEO David Elia saying its $21m marketing budget is geared towards "the sole purpose of retaining members".Read more
Rugby Australia marketing and digital boss, Adam Freier, says the willingness of sponsors to get involved in strategic thinking and long-term organisational planning has been the "single biggest change in sport over the last five years."Read more
The Melbourne Food and Wine Festival has extended relationships with presenting partner Bank of Melbourne and the Victorian Government as it prepares for an extended 2019 program.Read more
Brisbane has taken a new tack in commercialising its NRL Women's outfit, upselling National Storage to its jersey-front and signing six more sponsors for the NRLW inaugural season.Read more
Treasury Wine Estates brand Seppelt has signed on as the naming rights sponsor of Victoria Racing Club's Stakes Day, the closing event of the Melbourne Cup Carnival.Read more
Athletics Australia has strengthened its leadership team with two key appointments, including the addition of long-time AFL and racing executive, David King.Read more
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