Supercars renew Armor All as Ola forges new alliance
The Supercars Championship has renewed ties with key sponsor Armor All and also become the latest of several major sports to tap into the competitive tension in the ride-share industry.Read more
More latest news - page 733
New A-League season ushers in flurry of new deals
Adelaide United, Melbourne Victory, Perth Glory and both the A-League's Sydney outfits have all secured new partnerships in the lead-up to this weekend's season-opening round.Read more
Women's sponsorship revenue rises 50%, but further growth to come: Nielsen
The share of sponsorship dollars being diverted into women's sport is growing rapidly and is being matched by higher rights-fees, according to Nielsen Sports' first global survey of the sector.Read more
Singapore Airlines and Arts Centre Melbourne strike new deal
Singapore Airlines will become a major supporter of Victoria's triennial Asian performing arts festival as part of a new alliance with Arts Centre Melbourne.Read more
Sponsor renewal campaign complete as SLSA locks in DHL
Surf Life Saving Australia has scored a long-term renewal with top-tier sponsor DHL, meaning the organisation's three largest sponsors have all agreed deals in recent months.Read more
Wildcats sign two as Lynx lands Suzuki deal
Two major Western Australian companies have signed new partnerships with the Perth Wildcats and the Wildcats’ sister club, the Perth Lynx, has also secured its first principal partner in three seasons.Read more
Wesfarmers backs National Gallery with $4 million deal
In one of Australia's largest cultural partnerships, Wesfarmers has committed $4 million towards a six-year alliance with the National Gallery of Australia.Read more
Invictus Games unveils Amazon partnership
The 2018 Invictus Games in Sydney has assembled a roster of more than 40 sponsors ahead of this week's launch, with US internet giant Amazon the latest addition.Read more
Financial challenger brand makes splash with West Coast deal
Lendi will replace SGIO as the co-major partner of the West Coast Eagles from 2019 in a deal managing director David Hyman says will make the home loan company a "household name."Read more
Court finds safety must come before sponsorship deals in Super Trucks’ ruling
The Supreme Court of Victoria has found that safety concerns for spectators, pit crews and drivers, outweigh potential losses from sponsorship and broadcast deals, in upholding CAMS’ suspension of the Stadium Super Truck series.Read more
