"Without QBE I don’t know if we’d be here": Swans renew major partner
QBE Insurance has extended its principal partnership with the Sydney Swans until the end of 2022, taking its tenure with the AFL club to beyond 36 years.Read more
More latest news - page 734
QRL appoints ex-Rugby League World Cup and ATC commercial boss
The Queensland Rugby League has completed its staff restructure with the appointment of sports sponsorship veteran and esports executive, Rohan Sawyer, as its first chief operating officer.Read more
Australian Open signs first-ever champagne partner
Piper-Heidsieck will join the growing list of premium brands to link with the Australian Open, today becoming the tennis grand slam's first-ever champagne partner.Read more
Braid's Australian Racing Group to launch new touring car series
Former Volvo boss and Supercars commercial director, Matt Braid, has re-emerged as the head of a business consortium developing two new touring car categories, including an Australian offshoot of the Touring Car Racing Series.Read more
Tech and major events to underpin MCG and Ticketek deal
Ticketek will remain the official ticketing partner of the Melbourne Cricket Ground as part of a major sponsorship renewal that will also see Ticketek's parent company, TEG, work to bring new major events to the ground.Read more
AFL clubs crack million members milestone
AFL clubs have added more than 100,000 new members in 2018 and 13 teams have posted record membership tallies, according to the code's official membership audit.Read more
Telstra overhauls customer strategy; sponsorship exec to lead marketing
Telstra's marketing and customer teams will be more closely-aligned and the telco will ramp up its focus on sports streaming as part of its overhauled management structure and future strategy, 'Telstra 2022'.Read more
St.George Bank steps into NRLW with Dragons expansion
St.George Bank will become the inaugural front-of-jersey sponsor of St George Illawarra's NRL Women's Premiership team after signing a multi-year deal with the Dragons.Read more
TAC champions driver safety through Melbourne Film Festival deal
The Victorian Government's Transport Accident Commission will use a major new partnership with the Melbourne International Film Festival to target young people with its road safety message.Read more
Cricket's World T20 gears up with top commercial and marketing hire
The International Cricket Council has assembled a strong executive team for its Australian World T20 tournament in 2020, with former Nissan and Adidas executive Simon Millar one of several recent hires for the event.Read more
