Telstra Ventures has joined several sport and business giants in financing US-based esports company TSM, and Telstra says the experience with the US investment will guide its approach to the Australian esports sector.Read more
Two Women’s National Basketball League outfits have scored key sponsorships, including a competition-first craft beer partnership for the Sydney University Flames.Read more
Brisbane Festival's collaborative approach towards sponsorship has seen it secure a new alliance with building giant Lendlease as well as a renewal with luxury jewellery brand, Wallace Bishop.Read more
The Australian Sports Foundation expects to raise an additional $25-to-30 million annually from public and private ancillary funds after successfully establishing a registered charitable fund.Read more
Essendon has promoted several staff members to newly-created senior roles and appointed ex-AFL player Tom Swift as head of strategy and investments to complete its overhauled management structure.Read more
A-League side Central Coast has renewed ties with front-of-jersey sponsor Masterfoods and signed a new shorts sponsor, though co-major partner Dyldam has exited the club.Read more
The Queensland Government has given the green light to the sale of naming rights for the Gabba, though Minister for Sport, Mick de Brenni, says that the stadium will retain ‘Gabba’ in its new title.Read more
RSEA Safety has extended its naming rights sponsorship with St Kilda's Moorabbin Reserve administrative and training headquarters until the end of 2020.Read more
In a sponsorship described by Cricket Tasmania as a "massive coup", Cadbury will become the major sponsor of the Hobart Hurricanes men's and women's Big Bash teams.Read more
The innovative approach to digital engagement and publishing, streaming monetisation and youth relevance pioneered by esports could "transform the sports and entertainment business", says Darren Birch, the AFL’s digital and growth chief.Read more
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