Crocmedia has forked out $8.1 million to acquire AFL Publications, the AFL's in-house publishing company, the latest in a string of aggressive expansion moves by the sports media company.Read more
The Sponsorship News Half-Day Conference returns to Brisbane after a sold-out debut last year. With just five weeks until the industry summit, here are five reasons why you can't afford to miss out.Read more
Live entertainment and ticketing giant TEG has rebranded its online consumer research business as ‘TEG Insights’ and aligned the department more closely with its analytics division.Read more
Five new corporate partners will join a host of returning blue-chip brands for one of the Melbourne International Film Festival's largest-ever sponsorship rosters.Read more
Former Virgin Australia manager, Michael McDonald, has been appointed to the joint role of commercial director of Australasia for the PGA of Australia and the European Tour's local operations.Read more
HSBC will remain the naming rights sponsor of the Sydney Sevens rugby tournament until at least 2023 as part of a wider partnership extension with World Rugby.Read more
Lion's Kosciuszko pale ale will become a foundation sponsor of Racing NSW's richest-ever race open only to country-based horses – which will also be known as The Kosciuszko.Read more
Brisbane Festival's sponsorship chief, Danica Bennett, has credited a strong workplace culture and a flexible partnerships approach for the cultural event's exceptionally high retention rate and record sponsorship revenue.Read more
A new suite of digital, fan engagement and gaming products will bolster engagement with new fans and cement cricket's appeal with younger audiences, according to Cricket Australia digital chief, Finn Bradshaw.Read more
Food delivery service HelloFresh will appoint five athlete brand ambassadors as part of its first sports partnership, with the NSW Institute of Sport.Read more
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