The NSW State Government has unveiled an ambitious plan to secure hosting rights to 10 global sporting events by 2029, including the 2023 FIFA Women's World Cup and the 2027 Rugby World Cup.Read more
> Splendour in the Grass kicks off with new sponsors; strong retention
> FIFA World Cup delivers huge numbers for SBS
> Queensland Arts Minister slams Federal cultural funding
> Bondi Protein Co signs AFL great as ambassador
> Workwear Group renews ties with North MelbourneRead more
Cronulla has signed a new multi-year shorts partner, while the Roosters' NRL Women's team continues to attract sponsor interest in the latest NRL clubland deals.Read more
Football Federation Australia's Luke Bould has been promoted to chief commercial officer as part of an executive restructure which will see two of the FFA's most senior managers depart.Read more
Alcoholic beverage giant Lion will become the group-wide partner of Village Roadshow venues and properties as part of a new branding and pourage alliance.Read more
Sports retailer The Athlete's Foot has signed on to become a foundation partner of Netfit, a "game-changing" new netball community program.Read more
The Brisbane Roar has signed a multi-year principal partnership with Australia's largest locally-owned air conditioning brand, ActronAir.Read more
Lendlease has ended its ground-breaking alliance with Cricket NSW's women's team just two years after championing the partnership structure as the way forward for women's sport.Read more
Programmed will remain the co-major partner of Fremantle's AFL and AFLW teams until at least 2023 after signing one of the most significant sponsorship renewals in the Dockers' history.Read more
Carlton & United Breweries brand, Mercury Cider, has launched its first cross-code sponsorship campaign, tapping AFL and NRL players to promote its dual partnerships.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.