MyState signs on as Hurricanes' WBBL principal sponsor
Cricket Tasmania has signed its largest-ever women's partnership, upselling MyState Bank to become the new principal partner of the Hobart Hurricanes Women's Big Bash League outfit.Read more
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Collingwood eyes new revenue streams after pulling plug on gambling
AFL powerhouse Collingwood will divest from all gaming and some hospitality operations and use the funds to invest in "new and different" growth opportunities, says club boss, Eddie McGuire.Read more
Taronga Conservation Society secures Fairfax partnership
Fairfax Media will replace rival company News Corp as the exclusive media partner of both Taronga and Western Plains Zoos as part of a wide-reaching marketing and commercial alliance.Read more
NRL Women's a sponsorship winner for Roosters
Unprecedented sponsor interest has seen the Sydney Roosters lock in partners for all available on-jersey assets for the inaugural NRL Women's competition despite having two months until kick-off.Read more
Westpac extends Lifesaver Rescue Helicopter Service naming rights
Westpac has renewed one of the largest sponsorships in Australia, adding five years to its high-profile alliance with the Westpac Lifesaver Rescue Helicopter Service.Read more
Optus takes esports plunge as Singtel launches regional competition
Optus will branch into esports for the first time after its parent company, Singapore telecommunications giant, Singtel, unveiled plans for a major new tournament spanning the Asia-Pacific region.Read more
NBL gears for expansion with new licencee; expanded commercial team
US-based businessman and sports investor Romie Chaudhari has secured the National Basketball League's first expansion licence, saying he expects the league to become a "global entertainment product" in coming seasons.Read more
Australian Ethical and Bangarra join forces
Superannuation fund, Australian Ethical, has signed on as a key partner of Bangarra Dance Theatre and 'Dark Emu', the Indigenous arts company's major 2018 production.Read more
American Express renews fashion festival naming rights partnership
American Express and David Jones have both extended partnerships with Vogue Fashion's Night Out, which has also signed a new alliance with premium Diageo gin brand, Gordon's.Read more
Nova Entertainment to launch experiential and events agency
Nova Entertainment will combine with experiential agency Habitat Media to create a new full-scale live events and partnerships firm, EXP, building on its recent events and esports investment.Read more
