Rebel Sport has renewed and expanded its Netball Australia alliance, meaning it has now locked in long-term commitments to four of Australia's largest women's sporting organisations.Read more
Hewlett Packard Australia will collaborate with Triple Eight Engineering on a variety of technology and engineering projects as part of a new sponsorship with the Supercars team.Read more
Jo Gilbert, Holden's senior sponsorship marketer, has joined the AFL as head of partnerships as part of a wider reshuffle in the AFL's senior commercial ranks.Read more
Bicycle Network's marquee event, Around the Bay, has signed a long-term naming rights deal with an energy retailer, while plans for a major new cycling event in Queensland have been unveiled.Read more
Western Australia's two largest cultural events, Perth Festival and the Perth Fringe World, won a combined $6.44 million in sponsorship revenue and an attendance of almost 1.4 million in 2018.Read more
> Inaugural Supercars race scores title sponsor > CQUniversity signs long-term Village Festival naming rights renewal > Senior appointments at Hockey Australia, SLSA and ASC > Naming rights deal for Australia's "largest junior football tournament" > Pickstar expands with new alliances and technologyRead more
Cricket Australia has regained control over its digital assets as part of its new broadcast deal, providing a "massive opportunity" to bolster commercial revenue, better-integrate content and tap into strong audience growth, says commercial chief Ben Amarfio.Read more