Puma inks long-term deal with Melbourne Vixens
Puma has agreed a four-year apparel and brand partnership with Super Netball's Melbourne Vixens as part of a new focus on women's sport.Read more
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Simply Energy targets AFL fans in new alliance
Simply Energy has signed new partnerships with the AFL and Melbourne Stadiums Limited in a bid to expand its brand profile and drive consideration to purchase among Aussie Rules fans.Read more
Carlton Dry's State of Origin marketing campaign scrapped by Federal Court
Carlton & United Breweries was forced to abandon a major point of sale promotion in the lead-up to last weekend's State of Origin game after beer rival Lion challenged the activation in the Federal Court, Sponsorship News can reveal.Read more
Rugby Australia creates chief commercial officer role for GC2018 veteran
Rugby Australia has appointed former Gold Coast Commonwealth Games' head of marketing and commercial, Cameron Murray, to the new executive position of chief commercial officer.Read more
Bombers sign trio of major esports partners
Bombers Esports, the gaming subsidiary of AFL club Essendon, has secured three new partners, including innovative big data firm Pernix.Read more
REA Group hires former ANZ sponsorship boss to oversee partnerships
Former ANZ Bank head of global brand marketing, Elisa Silbert, has joined online classifieds company REA Group in a new role that will include oversight of all REA's partnerships.Read more
Pirelli links with GreenEDGE in Tour de France performance deal
Tyre multinational Pirelli has signed a new partnership with Australia's top-tier professional cycling team, Mitchelton-Scott, ahead of the 2018 Tour de France.Read more
Vivid partnership the hero of new Samsung campaign
Samsung has launched a national advertising campaign showcasing Vivid Sydney and its Galaxy S9 smartphone after a successful debut partnership with the cultural festival.Read more
Port Adelaide moves swiftly to find new Chinese sponsorship boss
Port Adelaide has appointed brand and business development executive Damien Smith to lead its China commercial strategy, following the departure of Damien McDowell to Collingwood.Read more
Cricket Australia finalises new-look roster with Domain naming rights deal
ASX-listed property group Domain will become the new naming rights sponsor of all test cricket played in Australia until 2023 as part of a major new digital and branding deal with Cricket Australia.Read more
