Dentsu Aegis Network boss Simon Ryan says the acquisition of content measurement and digital media firm Klip Desk gives the group a "real advantage" over rival sponsorship and content agencies.Read more
> Ironman scores partnership renewals with Cairns Airport and TEQ
> Emirates set for Australian Open naming rights renewal
> Socceroos fixture delivers SBS 2.1 million viewers
> Perth Arena firms for inaugural naming rights partner
> Major MONA festival relocates after $5m government commitmentRead more
NAB has restructured its marketing department in a move that reflects the increasing importance of partnerships in the company’s marketing strategy.Read more
International children's toy brand Lego will have a trackside presence at four Supercars races in 2018 as part of a new partnership with the Supercars Championship.Read more
Two of the art and cultural sector's most senior executives, Queensland Ballet's Dilshani Weerasinghe and Rachel Crowley of the Brisbane Airport Corporation, have joined the line-up for the second annual Sponsorship News Conference in Brisbane.Read more
The architect of Port Adelaide's innovative Chinese commercial strategy, Damien McDowell, has been poached by AFL powerhouse Collingwood to lead its sponsorship department.Read more
Multinational athletic brand Lululemon has signed on as the 'official yoga and mindfulness partner' of the AFL Players' Association.Read more
JB Hi-Fi has signed on as the inaugural presenting partner of the Melbourne Esports Open, which organisers TEG and ESL expect to quickly become the biggest esports event in Australia.Read more
Ross Xenos, the outgoing CEO of the Rugby Union Players' Association, is set to join the Melbourne Rebels in a new position overseeing the Super Rugby team's commercial and marketing functions.Read more
The Australian Ballet's blockbuster tour of China has secured sponsorship support from Australia Post, Qantas and Morgan Stanley on-top of a six-figure contribution from the Federal Government.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.