Medibank sponsorship boss takes up marketing role at Bulldogs
Sean Cadd, Medibank's former head of sponsorship and marketing partnerships, has been appointed to a new general manager position at the AFL's Western Bulldogs.Read more
More latest news - page 745
"Top down, bottom up" – Land Rover rolls out rugby activations
Land Rover has committed to a 360-degree approach to leveraging its new Rugby Australia alliance as it seeks to extend its global support of rugby through to the local grassroots.Read more
Cricket "ticks all our boxes": Alinta goes all in on first national partnership
Alinta's new principal partnership with Cricket Australia will be the centrepiece of the energy company's long-term brand strategy, according to marketing boss Jane Mills, who has outlined the approach underpinning the deal.Read more
Tickford Racing signs naming rights deal with health innovator
Digital health company Rabble.Club will collaborate with Tickford Racing on a series of innovative performance and brand activations as part of its new naming rights deal with the Supercars team.Read more
Hyundai to launch second phase of World Cup leveraging strategy
As interest in the 2018 FIFA World Cup in Russia ramps up, Hyundai has doubled down on its unique status as the only local and global football sponsor with a new leveraging campaign targeting football tragics.Read more
Cricket Australia refreshes grassroots properties after major Woolies deal
Woolworths will replace Milo as the naming rights sponsor of Cricket Australia's grassroots assets in a major new partnership which gives the supermarket giant direct access to 900,000 participants.Read more
SGIO to exit Eagles partnership after 30 years
A change in marketing strategy at SGIO will see the insurance brand pull the plug on its West Coast Eagles partnership at the end of this season – despite having only signed a three-year renewal last year.Read more
New Demons CEO; Federal Government ban threatens Huawei sponsorship; and more
> Demons appoint veteran AFL executive Pert as CEO
> Federal Government's 5G ban likely to impact Huawei sponsorship
> Myer drops Melbourne Cup Birdcage activation
> Fox Sports signs wide-ranging hockey deal
> Richmond launch new campaign in hunt for membership recordRead more
SCG wins venue technology gong at Stadium Business awards
The Sydney Cricket and Sports Grounds Trust's innovative digital upgrade has taken out top prize at the international Stadium Business Awards.Read more
Brumbies and Reds secure new partnerships
The ACT Brumbies and Queensland Reds Super Rugby outfits have finalised key partnerships in the tertiary education and property development sectors respectively.Read more
