PwC tips esports market to triple to $21 million by 2022
Sponsorship and streaming will drive a revenue growth rate of 22% per annum in Australian esports over the next five years to a total of $21.1m by 2022, according to PwC.Read more
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DJR Penske secures two crucial renewals
Supercars outfit DJR Penske has renewed partnerships with Lincoln Electric and tools and construction materials multinational Wurth.Read more
FFA continues agency reshuffle with Saatchi & Saatchi and Starcom appointments
Football Federation Australia has switched creative agencies and appointed media agency Starcom to a brief to revive the A-League's attendances and TV audiences.Read more
Santos renews $750k Port Adelaide partnership
Energy giant Santos has signed a three-year, $750,000 partnership extension to remain the principal partner of Port Adelaide's flagship community tournament, the Aboriginal Power Cup.Read more
Coca-Cola joins forces with Rugby Australia
Coca-Cola Amatil has signed a "multi-beverage, multi-team" partnership with Rugby Australia in a deal that will promote brands including Powerade, Coke and Monster Energy.Read more
Sydney Living Museums beefs up partnerships after adding new assets
Experienced sport and sponsorship professional Mark McDaid has joined Sydney Living Museums' corporate partnerships team as it looks to build up its events portfolio.Read more
Mastercard makes live experience push with two new partnerships
Mastercard has signed a group-wide partnership with Village Roadshow to become the official payment partner across the entertainment company’s national properties, including cinemas and theme parks.Read more
NBL lines up sponsors for 2018 China Tour
Simplot seafood brand John West will become a major partner of the National Basketball League's China tour with the aim of broadening the brand’s exposure in Asian markets.Read more
Sponsor exits hit Sydney Theatre Co result
The Sydney Theatre Company has slumped to a multi-million dollar loss in the 2017 calendar year after losing Lendlease, and it has since lost its two largest sponsors, Audi and Suncorp.Read more
Gold Coast signs first sponsor for AFLW
The Gold Coast Suns have signed the 'Kool Kids Training College' as its inaugural women's football sponsor, as it gears up to enter the AFLW in 2020.Read more
