Telstra's sports streaming strategy continues to clock up milestones
Telstra has broken its all-timing mobile streaming record, with 1.2 million individual devices being used to stream across last weekend's blockbuster round of sport.Read more
More latest news - page 746
Total Sport & Entertainment and TEG acquire stakes in Sydney Kings
Sports marketing agencies TSE and TEG have acquired controlling stakes in the Sydney Kings, making the NBL side Australia's first "vertically-integrated" ownership structure, according to new Kings’ boss, Paul Kind.Read more
Don’t miss the Sponsorship News Conference in Brisbane
With just a week until the Sponsorship News summit returns to Brisbane, time is running out to secure your spot and hear from MinterEllison, Westpac, Queensland Rugby League and many more industry experts.Read more
Tennis Australia invests in naming rights to shore up category protection
In an unusual move, Tennis Australia has acquired naming rights to the multi-purpose venue formerly known as Hisense Arena in a bid to protect its sponsorship roster from ambush marketing attempts.Read more
Nine lauds NBL alliance and sponsorship integration as "future of sports rights"
Nine sports chief Tom Malone says the network's new alliance with the NBL will see the creation of a shared commercial team and full sponsor integration across all platforms, which will lead to a "significant uplift" in sponsorship revenue for the NBL.Read more
MINI focuses on arts and culture in experience-led strategy
European car-maker MINI wants to "disrupt the traditional sponsorship" model with a creative-led strategy aimed at offering cultural experiences to its target audience, says national marketing manager, Alex McLean.Read more
DXC Technology signs "end-to-end" tech deal with DJR Penske
Supercars team DJR Penske will collaborate with DXC Technology on engineering, analytics and data projects as part of a new partnership with the multinational IT firm.Read more
RAC confirms Perth Arena naming rights deal
RAC has agreed a five-year naming rights alliance with the Perth Arena understood to be worth up to $10 million.Read more
Former Major League Baseball executive joins Create NSW
Leading US arts and sporting administrator, Elizabeth W. Scott, has been appointed executive director of Create NSW, the state agency for investment and engagement in the arts.Read more
Volkswagen in, Holden and Lexus out in PGA auto reshuffle
Volkswagen will replace Holden as the naming rights partner of the PGA of Australia's flagship pro-amateur team event, the 'Scramble', which has directly generated 14,000 vehicle sales over more than two decades of sponsorship.Read more
