The chief marketing officer of Ladbrokes and the leading lawyer behind the 2018 Gold Coast Commonwealth Games have been confirmed as the first speakers for Brisbane's only sponsorship industry event this year.Read more
Hyundai will launch a series of FIFA World Cup live-sites and appoint high-profile sporting ambassadors as part of its leveraging campaign to promote the Socceroos and the 2018 World Cup.Read more
Turnstile, the sponsorship measurement system developed by sports and entertainment agency Gemba, has "far exceeded" expectations since launching earlier this year as an alternative way of valuing sponsorships, says founder Rob Mills.Read more
A raft of new arts, sporting and esports events and a boost in Visit Victoria’s budget will allow the state to maintain its status as "sporting and cultural capital of Australia," the state government has claimed.Read more
St Kilda principal partner Pepper Money has expanded its alliance with the club, signing on as an inaugural supporter of the Saints' women's outfit and taking on additional grassroots assets.Read more
Cricket Australia CEO James Sutherland has today announced his resignation, ending one of the longest chief executive tenures in Australian sport.Read more
Telstra will broaden its AFL platform through a new partnership with the AFL Players' Association aimed at generating new content and player appearances "to give fans more insight and access."Read more
Several of NSW Rugby League's largest sponsors, including new addition McDonald's, have launched wide-ranging sponsorship campaigns leveraging this week's State of Origin series.Read more
The Adelaide Crows will field a team in the top-tier Australian Baseball League next season as the AFL club continues to expand into new sports markets.Read more