Dare Iced Coffee has become the latest brand to link with the HT&E-backed esports start-up, the Gfinity Series, which kicked off with more than 500,000 stream views last weekend.Read more
Strong growth in TLA Worldwide's Australian sports marketing division has seen Australia overtake North America as the company’s largest source of revenue.Read more
Bupa has linked with a second AFL side, becoming the official health insurer of the Adelaide Crows in a deal that will see it target the club's formidable membership base.Read more
The Moonee Valley Racing Club has experienced "unprecedented" ticket sales growth heading in to the 2018 Cox Plate Carnival and today revealed that the race's prizemoney would increase to $5 million.Read more
> Facebook partnership delivers 17 times ROI for AFL
> QPAC and Walsh Bay arts precincts to get major upgrades
> National Museum to re-name atrium after $1.5m partnership
> TLA and Adelaide Thunderbirds the latest to join SNMarketplace
> Football NSW partners with Doltone HouseRead more
National Rugby League chief digital officer Rebekah Horne says the code's investment in its in-house digital products has led to strong user growth in 2018, which the NRL expects to translate into revenue growth as its understanding of its customer grows.Read more
The Australian Ballet has revealed that principal partner Telstra renewed its long-running sponsorship in 2017, in a year in which the national ballet maintained its strong commercial revenue growth.Read more
Japanese property group Mitsubishi Estate will become the new principal partner of all Wallabies home tests until 2020 as part of a major new deal with Rugby Australia.Read more
Casino and resort operator Aquis will venture into esports arena development, talent management and partnerships as part of a joint-venture with sports marketing firm Executive Sports and Entertainment.Read more
ASX-listed craft brewery Gage Roads has signed a long-term partnership with Cricket Victoria and its two BBL franchises as it expands its "brand-in-hand" sponsorship strategy.Read more
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