Lion and Pan Pac Masters agree exclusive partnership
Alcoholic beverages multinational Lion has partnered with the Gold Coast's Pan Pacific Masters Games in a wide-ranging deal that includes naming rights to several marquee events.Read more
More latest news - page 749
Wildcats secure two major renewals
Two of the Perth Wildcats' key partners have signed extensions as preparations heat up for the 2018-19 NBL season.Read more
Magellan puts boot into Cricket Australia and swears off sponsorship
Magellan will "pursue an alternative marketing strategy" after its ill-fated Cricket Australia sponsorship, which it terminated after coming in to "jarring conflict" with CA, alleges chairman Brett Cairns.Read more
Steggles continues Women in League campaign after big first season
Steggles will work with Greenroom Digital and M&C Saatchi Sport & Entertainment to further develop its innovative 'Women in League' Roosters campaign for a second year after generating strong results from last season's activation.Read more
Westpac extends as City2Surf scores record sponsorship roster
Fairfax Events has secured its strongest-ever partnership roster for Sydney's City2Surf, which will attract in excess of 80,000 participants this weekend.Read more
AFL and Google Home Mini kick off integrated partnership
The AFL and Google have quietly struck a new partnership aimed at promoting the tech giant's new Home Mini device through a series of experiential activations at marquee MCG fixtures.Read more
Cricket Australia kicks off summer campaign with #WATCHME message
Blood UTD has launched its first creative campaign for Cricket Australia since it won a competitive pitch for CA's elite women's teams in June.Read more
Arts partnerships staff need to think like marketers, says QLD Ballet boss
Queensland Ballet has merged its marketing and corporate partnerships team under the leadership of arts and cultural executive Zoe Graham, a restructure that executive director Dilshani Weerasinghe says will boost engagement and sales.Read more
Saints and Tigers score late-season partnerships
St Kilda is the latest AFL side to partner with a tertiary institute, signing a "unique" educational agreement with TAFE Victoria's Holmesglen campus.Read more
Westpac and QRL executives join Sponsorship News Conference line-up
Westpac senior sponsorship manager Liz Graham and the Queensland Rugby League's newly-appointed chief operating officer, Rohan Sawyer, are the latest additions to this month's Sponsorship News summit in Brisbane.Read more
