Sponsorships by superannuation funds are likely to come under closer scrutiny, with the Productivity Commission recommending that funds be required to provide a "robust business case" to ASIC for promoting themselves through sponsorship.Read more
AFL side North Melbourne has signed new partnerships with firms from the banking and insurance sectors to maintain its strong start to the 2018 season.Read more
Carlton & United Breweries brand Stella Artois will take the reins from BMW to become the new naming rights sponsor of Melbourne Racing Club's prestigious Caulfield Cup Carnival.Read more
The Queensland Rugby League has made its commercial manager redundant and will hand sponsorship and strategy duties to a new chief operating officer as part of an organisational restructure.Read more
The Cronulla Sharks have settled a dispute with a disgruntled former sponsor, but a second controversy has flared with stadium naming rights sponsor, Southern Cross Group Services.Read more
The Star Gold Coast casino and hotel has signed on as the new naming rights sponsor of the Magic Millions Carnival, filling a twelve-month gap left by Jeep.Read more
SMG Insight, the British sport research agency owned by YouGov, has appointed former Nielsen Sport executive Ned Morris to spearhead its Australian launch.Read more
Essendon executives Brenton Humphreys and Justin Rodski will be elevated to chief strategy and chief commercial officer respectively as part of a wide-ranging restructure triggered by the departure of chief operating officer, Kevin Dixon.Read more
> A-League expansion process attracts strong interest > Adelaide Festival "smashes" economic and tourism targets > NRL "outperforming market" on crowds and ratings > TAFE signs Netball NSW naming rights deal > Silicon Valley tech firm signs Rabbitohs partnershipRead more
Australia's largest children's festival, Queensland Performing Arts Centre's 'Out off the Box', has assembled a line-up of almost 20 corporate sponsors for 2018.Read more