Marvel will replace Etihad Airways as the naming rights sponsor of the AFL’s Docklands Stadium in an eight-year deal that will also offer an array of integration for Marvel and Disney entertainment brands.Read more
Etihad’s Australian boss says the airline still plans to retain a strong presence in sporting and cultural sponsorships, despite being ousted as naming rights sponsor of Docklands Stadium.Read more
Labour hire company, MC Labour, has signed on as the first major partner of Carlton's gender equality plan and has extended its co-major partnership with the club's AFL Womens' team.Read more
Vodafone and West End Draught have both re-signed with the Adelaide Strikers, with the telco becoming the principal partner of the Twenty20 team's men's and women's sides.Read more
Former Deloitte and Tourism South Africa executive Jan Hutton will leave her role as Gold Coast Tourism chief marketing officer to head up marketing at Destination NSW.Read more
Events South Australia's Christmas Pageant is on the hunt for a new title sponsor after a decision by four of the state's largest credit unions to exit their 23-year tenure as joint-naming rights partners.Read more
Alinta has chosen Cricket Australia as its national sponsorship platform, signing on as principal partner in a move that will help the sport move past recent controversies.Read more
The boom in sports streaming, advancements in broadcast technology and changing consumer habits will soon combine to deliver a whole new digital ecosystem for sponsors, according to leading content delivery firm, Akamai.Read more
The introduction of a South Korean team to the Australian Baseball League will offer sponsors unrivalled reach into northern Asia and be a major boost to the competition's hunt for a naming rights sponsor, says CEO Cam Vale.Read more
Sydney FC's incumbent Asian Champions League sponsor, Aetos Capital Group, has renewed its front-of-shirt deal for the ACL and will extend its partnership to include the A-League as well.Read more
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