The Tour Down Under generated a record economic impact of $63.7 million in 2018 despite a drop-off in attendances, with more interstate visitors staying longer to watch Australia's biggest cycling event.Read more
Nova Entertainment will serve as exclusive sales agency for esports organisation ESL as part of a new "strategic partnership" which will also include cross-promotion of esports across its radio and digital networks.Read more
Port Adelaide's Chinese experiment will be underwritten until at least 2023 by a multi-million dollar partnership with a prominent Shanghai firm, which will also open up e-commerce business opportunities for the club's other sponsors.Read more
One of the largest sponsors of sport in Australia, Emirates Airlines, has confirmed it will step back from its Melbourne Cup alliance, but intends to renew multi-million dollar tennis and AFL partnerships.Read more
Rugby Australia has signed a long-term deal with sports compression brand 2XU.Read more
Samsung will roll out two major technology set-pieces in support of its new Vivid Sydney deal, while Cushman & Wakefield and CSIRO have also unveiled activation precincts after being named Vivid sponsors.Read more
Football Federation Australia's revamped digital structures and the code's successful esports foray will ultimately generate a "new wave" of sponsorship revenue, according to commercial boss Luke Bould.Read more
Diageo has struck a deal for its Bombay Sapphire gin brand to take naming rights to the Museum of Contemporary Art's pop-up bars for the duration of Vivid Sydney.Read more
The Adelaide 36ers NBL team has strengthened its management team, appointing a new CEO and unveiling a six-person advisory board headed by long-time AFL administrator Steven Trigg.Read more
Experienced arts administrator Malcolm Moir has left the Sydney Festival to take up a newly-created position overseeing the Australian National Maritime Museum's commercial revenue streams.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.