Western Force experiment reaps 15 new sponsors
The Western Force's resurrection has been given a tick of approval by sponsors, with Bankwest, Powerade and Qantas among more than a dozen major brands to buy into the concept.Read more
More latest news - page 752
Heat WBBL the first to sign major sponsor after Rebel relinquishes front-of-shirt
The Brisbane Heat has restructured its sponsorship assets and expanded deals with major partners CUA, Betta Home Living and National Storage to become the first franchise to fully align its BBL and WBBL branding assets.Read more
Nissan exits Supercars; Turnstile lands international client; and more
> Nissan to end factory support of Supercars
> Monster renews AUS X-Open naming rights deal
> UK Formula 1 team appoints Gemba's Turnstile to value sponsorships
> West Coast and Brisbane Marketing the latest to add properties to the SNMarketplace
> Former Sydney FC boss takes Glory reins
> Indigenous services group signs two NRL partnershipsRead more
Sydney Dance Company appoints new development director
Sydney Dance Company has recruited Zoë Cobden-Jewitt, the long-serving development director of Bell Shakespeare, to head its commercial partnerships and philanthropic teams.Read more
FFA and FIFA sponsors kick off World Cup leveraging campaigns
Socceroos naming rights sponsor Caltex will rebrand selected outlets around the country as part of a massive World Cup activation effort, while two global brands have also launched local campaigns to capitalise on the tournament.Read more
Powershop continues values-led partnerships expansion
A new alliance between Museums Victoria and Powershop will be activated with a wide-ranging stakeholder engagement campaign that demonstrates the importance of backing up brand fit with action, says MV's partnership manager.Read more
OVO on brink of "new era of ROI", says new marketing boss
Former Pandora and Woolworths marketing chief Nicole McInnes has been lured to OVO by the challenger telco's innovative content partnerships strategy, which she says is on the verge of cracking the ROI code.Read more
Netball Australia sponsorship triples but CEO plans further growth
Netball Australia's sponsorship revenue rose by almost $8.5 million in the inaugural year of Super Netball, aided by major deals with Suncorp and Samsung and an innovative broadcast structure.Read more
Fremantle co-majors call out Dockers culture
Two of the Fremantle Dockers' biggest sponsors have taken the unprecedented step of issuing a joint statement asking the club to explain what actions it had taken to improve its culture following a number of complaints by its staff.Read more
New tax policy "threatens to undermine viability of Australia’s sporting industry"
The Australian Athletes' Alliance has strongly condemned a little-noted measure in the 2018 Federal Budget which proposes to change the tax rules covering licensing of the image rights for "high profile individuals such as sportspeople", saying the move would have dire consequences for Australian sport.Read more
