Essendon has promoted several staff members to newly-created senior roles and appointed ex-AFL player Tom Swift as head of strategy and investments to complete its overhauled management structure.Read more
A-League side Central Coast has renewed ties with front-of-jersey sponsor Masterfoods and signed a new shorts sponsor, though co-major partner Dyldam has exited the club.Read more
The Queensland Government has given the green light to the sale of naming rights for the Gabba, though Minister for Sport, Mick de Brenni, says that the stadium will retain ‘Gabba’ in its new title.Read more
RSEA Safety has extended its naming rights sponsorship with St Kilda's Moorabbin Reserve administrative and training headquarters until the end of 2020.Read more
In a sponsorship described by Cricket Tasmania as a "massive coup", Cadbury will become the major sponsor of the Hobart Hurricanes men's and women's Big Bash teams.Read more
The innovative approach to digital engagement and publishing, streaming monetisation and youth relevance pioneered by esports could "transform the sports and entertainment business", says Darren Birch, the AFL’s digital and growth chief.Read more
Crocmedia has forked out $8.1 million to acquire AFL Publications, the AFL's in-house publishing company, the latest in a string of aggressive expansion moves by the sports media company.Read more
The Sponsorship News Half-Day Conference returns to Brisbane after a sold-out debut last year. With just five weeks until the industry summit, here are five reasons why you can't afford to miss out.Read more
Live entertainment and ticketing giant TEG has rebranded its online consumer research business as ‘TEG Insights’ and aligned the department more closely with its analytics division.Read more
Five new corporate partners will join a host of returning blue-chip brands for one of the Melbourne International Film Festival's largest-ever sponsorship rosters.Read more
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