Football Federation Australia has appointed MKTG as its digital commercial agency on a wide-ranging brief that will cover the code's new technology properties and strategy.Read more
Telstra has expanded its sports streaming portfolio to include football, today announcing it will live-stream all A-League fixtures until 2023 and combine with Football Federation Australia for a raft of new digital, tech and data projects.Read more
Gage Roads has signed a major new sponsorship with the Western Force, beefed up its marketing and strategy teams and renewed a key arts deal as the craft brewer's partnerships strategy continues to deliver strong results.Read more
Experienced executive Sonia Bijelic has resigned as Cricket Australia's head of marketing, triggering a hunt for a new top marketer in a delicate period for the national sporting body.Read more
> Federal Budget commits $154.3m to "more active Australia"... > FFA general counsel promoted to 2IC of leagues... > Crows renew ties with eight long-term sponsors... > Network Ten announces new head of sport... > Hockey NSW signs "largest sponsorship in many years"Read more
The state netball associations of Queensland and WA, and their respective Super Netball outfits, have secured separate partnerships with two meal planning and food delivery start-ups.Read more
HT&E has revealed that sponsors, investors, team owners and broadcasters have committed more than $10 million towards the inaugural Gfinity Series esports tournament on-top of HT&E's own multi-million-dollar investment.Read more
LG Electronics will support a raft of educational programs at the Museum of Contemporary Art as part of a new long-term partnership with the Sydney institution.Read more
The AFL's new programmatic alliance with advertising data firm Audience360 will drive higher ROI for the code's partners, according to commercial chief Kylie Rogers, who says digital and data is the "next frontier" for the AFL.Read more
FMCG giant Mondelez will channel funds from its long-running Cadbury Fundraising initiative into grassroots netball as part of a major new alliance with Netball Australia.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.