Eels sign Amart partnership to finalise apparel assets
Amart Furniture has agreed a multi-year partnership to feature on the jersey and shorts of the Parramatta Eels, locking away the last of the NRL club's on-kit assets for 2018.Read more
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Google exec to join FFA in senior commercial role
Football Federation Australia has appointed ex-Google and Nestle executive, Sam Christou, as its new general manager of commercial development.Read more
Hawks' Tasmanian partnership generating 750% ROI: PwC
Hawthorn's partnership with the Tasmanian Government generated an economic impact of $28.5 million for the state last year, with direct spending rising 13%, according to a study by PwC.Read more
Vodafone to play "important role" in esports growth, says sponsorship boss
Vodafone Australia will become a presenting partner of Australia's largest esports tournament as part of a global deal struck between the telco and esports firm ESL.Read more
NRL on track for $40 million surplus: Beattie
ARL Commission chairman, Peter Beattie, has reaffirmed forecasts that the ARL will deliver a $40 million surplus this year.Read more
Souths become the first Australian team to sign cryptocurrency sponsor
NRL club South Sydney has become the first elite sporting team in Australia to partner with a cryptocurrency brand, signing a multi-year deal with fantasy sport operator PlayUp and its crypto subsidiary, PlayChip.Read more
Asics signs, Isentia renews as AOC powers on
Japanese brand Asics has signed a lucrative new deal to replace Adidas as the Australian Olympic Committee’s official apparel partner, capping off a strong start to 2018 in which the AOC has generated $8.25m in new sponsorship revenue.Read more
NBL hires Cleveland Cavs executive as first chief commercial officer
In a major coup for the National Basketball League, the head of sponsorship at NBA powerhouse, the Cleveland Cavaliers, will relocate to Australia to take charge of the league's commercial operations.Read more
Jaguar in, Audi out at the Museum of Contemporary Art
Jaguar will champion its 'Art of Performance' brand positioning through a major new partnership with the Museum of Contemporary Art, replacing rival luxury brand Audi as car sponsor of the Sydney gallery.Read more
FFA appoints Deloitte to look globally for expansion project
Football Federation Australia has appointed professional services multinational, Deloitte, as lead advisor ahead of the expansion of the A-League in 2019.Read more
