Esports broadcasting platform Twitch has driven strong fan engagement and viewership for the inaugural series of the Gfinity Elite Series while also offering a steep learning curve in the challenges of esports sponsorship, says Gfinity boss Dominic Remond.Read more
The Newcastle Jets will place an even greater emphasis on community and grassroots engagement after securing a three-year partnership renewal with Greater BankRead more
Surfing Australia has agreed a new integrated partnership with Australian internet search firm Localsearch and kicked off the search for its next chief executive.Read more
The Australian Turf Club has agreed what it describes as a "major commercial partnership" with the AFL to encourage new collaboration between the racing club and the AFL's two Sydney outfits.Read more
Woodstock Bourbon has agreed its third Supercars alliance in as many seasons, partnering with Tickford Racing and its star driver, Chaz Mostert.Read more
The Australian Turf Club has appointed the long-serving boss of the Sydney Cricket & Sports Grounds Trust, Jamie Barkley, as its new CEO.Read more
TAFE NSW will become the naming rights sponsor of one of Australia's largest grassroots sporting competitions after agreeing new alliances with Football NSW and Northern NSW Football.Read more
The Parramatta Eels have begun to reverse several years of financial woes, with sharply-rising sponsorship and membership revenue helping to cut the NRL side's financial deficit in half.Read more
Australia's sponsorship industry is close to a technological "tipping point" which can revolutionise digital ROI, but a lack of transparency around measurement is holding the industry back, according to the boss of Dentsu Aegis's newly-acquired sports tech agency.Read more
Rabble.Club has signed a wide-ranging partnership with the Supercars Championship, including naming rights to the Sandown 500.Read more
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