Melbourne FC has unveiled plans to end its involvement with poker machines in a move that will cost the club $11.6m in gaming-related revenue, but Demons CEO Peter Jackson is confident the shortfall can be more than replaced by new initiatives.Read more
The Australian Turf Club has signed a trio of major new partnerships, with a real-estate firm, a premium retailer and a multinational automotive brand taking over naming rights slots for several Autumn Carnival races.Read more
Techfront Australia chief Neil Maxwell says the signage and sports technology firm will be able to accelerate its global expansion plans after an injection of funds from one of the world's largest private equity firms.Read more
The Adelaide Crows have doubled down on their non-traditional revenue strategy, with new esports and media production ventures, while two key partners have re-signed with the AFL side.Read more
Ashes naming rights sponsor Magellan has become the first sponsor to cancel its Cricket Australia partnership because of the ball-tampering saga, in a move that will potentially cost Cricket Australia $15 million in future sponsorship revenue.Read more
Five of Cricket Australia's largest sponsors have publicly backed the organisation after it handed down "significant penalties" to players at the centre of the ball-tampering scandal. However, the Commonwealth Bank will join Weet-Bix in severing ties with Steve Smith, Sponsorship News can reveal.Read more
Samsung has signed on to sponsor the AFL in its first deal under new chief marketing officer, Josh Grace, who has been handed a remit to "spearhead the evolution" of Samsung's partnerships.Read more
The Nine Network has stolen a march on Channel Seven, nabbing the exclusive TV and streaming rights to "all premium tennis played in Australia" from 2020 in a deal with widespread ramifications for the Australian sports landscape.Read more
Australian spirits distillery Archie Rose has made a major foray into the cultural sector, signing new sponsorships with five major art galleries and film festivals.Read more
Andrew Woodward, the leading sponsorship consultant who handled Visa's global controversies with FIFA and Michael Phelps, is the latest addition to May's Sponsorship News Conference, which will feature a panel on how to react when sponsorship and controversy collide.Read more
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