NRMA urges Broncos to act as Lodge controversy grows
Brisbane Broncos principal partner NRMA Insurance has labelled the behaviour of Broncos player Matt Lodge as "unacceptable" and urged the club to resolve the situation.Read more
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"Our focus on entertainment has never been stronger": F1 fuels growth
The Australian Formula 1 Grand Prix is set to be the biggest race in a decade after "unprecedented" growth in luxury ticketing options and the addition of more than 15 new sponsors, says sales and marketing chief, Corina Black.Read more
Kia and Optus partnerships underpin WA Football
The Western Australian Football Commission has agreed new deals with Optus and Kia and renewed two further deals in a major boost to the WA Football League.Read more
Havas S&E tapped for return of Red Bull Flugtag
Red Bull has appointed Havas Sport & Entertainment as sponsorship and events agency for its famous 'Flugtag' event, which will return to Australia for the first time in nearly a decade this year.Read more
Leading sports and sponsorship executives confirmed for Melbourne conference
The architect of La Trobe University's extensive sponsorship strategy, the Australian Sports Commission's new chief marketing officer, and the managing director of the NBL will be among a great lineup of speakers at May's Sponsorship News Conference in Melbourne.Read more
XXXX and Coca-Cola sign Cowboys extensions
Lion's XXXX Gold beer brand will become naming rights sponsor of the newly-established 'XXXX Derby', played between the NRL's Broncos and Cowboys, after signing long-term renewals with both Queensland teams.Read more
La Trobe ramps up innovative sports partnerships platform
La Trobe University and AFL side Carlton will launch one of the most comprehensive partnerships in Australian sport after agreeing an expanded five-year alliance.Read more
Sydney Biennale welcomes new sponsors
The Sydney Biennale has enjoyed strong retention and signed a handful of new international sponsors for its 2018 edition, which kicks off this week.Read more
Storm signs alliance with independent beer brand
The Melbourne Storm has become the latest sporting outfit to link with an independent brewery, agreeing a multi-year deal with a new company partly-owned by Storm star Billy Slater and a handful of sports marketing heavy hitters.Read more
Maccas expands AFL partnership
McDonald's will become an official partner of the AFLW for the first time, as part of a five-year sponsorship extension with the AFL.Read more
