Cricket Victoria secures Junction Oval naming rights
A major energy firm has signed on as the inaugural naming rights sponsor for Cricket Victoria's state-of-the-art Junction Oval headquarters.Read more
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Hisense turns to Socceroos captain after ending major sponsorships
Hisense has appointed two prominent footballing brand ambassadors as it ramps up plans to leverage its global FIFA World Cup partnership in the local market.Read more
Brydens takes Wests sponsorship into next decade
Brydens has cemented its place as one of rugby league's largest backers after inking a major partnership extension with the Wests Tigers, with the deal to run until at least 2022.Read more
Geelong and Port Adelaide score major partner extensions
Cathay Pacific will look to build on a strong first season with Port Adelaide by targeting the influx of fans travelling to the club's China fixture in 2018.Read more
Perth Stadium appoints first commercial boss
ANZ Stadium's business development chief, Greg Sleigh will take over the top commercial position at VenuesLive sister arena, Perth Stadium, as part of the new venue's organisational restructure.Read more
New-look Supercars grid takes shape with five naming rights signings
Only one car in an expanded Supercars field will start the 2018 season without a naming rights sponsor after an unprecedented influx of late partnerships.Read more
Rugby AU lures back Buildcorp for launch of Super W
Rugby Australia has signed Buildcorp as the inaugural naming rights sponsor for Super W, its new top-tier female rugby competition.Read more
QBE to build on decade of advocacy for women in sport
QBE has signed a long-term renewal of its principal partnership with the NSW Swifts, extending the major insurer's joint commitments to long-term sponsorship and women's sport.Read more
Vodafone deal leads raft of Supercars renewals
The Supercars Championship has kicked off its 2018 season with close to a dozen new and renewed partnerships, including expanded deals with major sponsors Vodafone, Red Bull and MTAA Super.Read more
Joint Kmart-NBL apparel range "flying off the shelves"
Kmart's innovative apparel partnership with the National Basketball League is performing well above expectations, according to the retailer's managing director.Read more
