A new alliance between Museums Victoria and Powershop will be activated with a wide-ranging stakeholder engagement campaign that demonstrates the importance of backing up brand fit with action, says MV's partnership manager.Read more
Former Pandora and Woolworths marketing chief Nicole McInnes has been lured to OVO by the challenger telco's innovative content partnerships strategy, which she says is on the verge of cracking the ROI code.Read more
Netball Australia's sponsorship revenue rose by almost $8.5 million in the inaugural year of Super Netball, aided by major deals with Suncorp and Samsung and an innovative broadcast structure.Read more
Two of the Fremantle Dockers' biggest sponsors have taken the unprecedented step of issuing a joint statement asking the club to explain what actions it had taken to improve its culture following a number of complaints by its staff.Read more
The Australian Athletes' Alliance has strongly condemned a little-noted measure in the 2018 Federal Budget which proposes to change the tax rules covering licensing of the image rights for "high profile individuals such as sportspeople", saying the move would have dire consequences for Australian sport.Read more
Football Federation Australia has appointed MKTG as its digital commercial agency on a wide-ranging brief that will cover the code's new technology properties and strategy.Read more
Telstra has expanded its sports streaming portfolio to include football, today announcing it will live-stream all A-League fixtures until 2023 and combine with Football Federation Australia for a raft of new digital, tech and data projects.Read more
Gage Roads has signed a major new sponsorship with the Western Force, beefed up its marketing and strategy teams and renewed a key arts deal as the craft brewer's partnerships strategy continues to deliver strong results.Read more
Experienced executive Sonia Bijelic has resigned as Cricket Australia's head of marketing, triggering a hunt for a new top marketer in a delicate period for the national sporting body.Read more
> Federal Budget commits $154.3m to "more active Australia"... > FFA general counsel promoted to 2IC of leagues... > Crows renew ties with eight long-term sponsors... > Network Ten announces new head of sport... > Hockey NSW signs "largest sponsorship in many years"Read more
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