Financial services platform SelfWealth has linked with the AFL's Essendon Bombers in its first elite sponsorship, and the company plans to "substantially increase marketing spend" following a successful IPO.Read more
Medibank, ANZ Bank and Vodafone have all unveiled large-scale activations to support their sponsorship of this month's Sydney Gay and Lesbian Mardi Gras.Read more
Former Perth Stadium and Fremantle Dockers senior executive, Brad Paatsch, has joined RugbyWA in a wide-ranging commercial strategy role that will include oversight of commercial projects for Andrew Forrest's mooted Indo-Pacific rugby start-up.Read more
Adidas confirms five-year Hawks renewal with unique activation.....
Art Gallery of NSW principal partner launches key program.....
Nine Network appoints new sports sales boss.....
Optus takes on GC2018 aquatic centre naming rights.....
Raiders and Huawei dismiss "insulting" sponsorship allegationsRead more
The Sydney Roosters will enter 2018 with backing from a European automotive manufacturer and a wagering multinational after a strong run of sponsorship gains.Read more
Hyundai has ended its long-running sponsorship of the Brisbane Broncos and will instead establish a new alliance with the Queensland Rugby Union, structured similarly to its AFL deals, through which it sells several hundred cars per-year.Read more
Senior Geelong Cats executive Sue Clark has been appointed as the new chief operating officer of the Western Bulldogs.Read more
Sponsorship has been held back for too long by relying on "inflated exposure measurements," according to Gemba CEO Rob Mills, who says his agency's new valuation platform, Turnstile, can propel the industry beyond outdated metrics.Read more
Strong sponsorship revenue growth has led the Brisbane Broncos to another strong profit in 2017 and the NRL powerhouse has also confirmed long-term renewals with three of its largest sponsors.Read more
The Melbourne Rebels Super Rugby outfit has finalised two new partnerships, including a new front-of-shorts sponsor, and ratified key governance changes.Read more
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