Multinational streetwear retailer JD Sports has become the first dedicated club-level sponsor for the A-League's inaugural esports venture, which has also been globally sanctioned by EA Sports.Read more
Hyundai will replace Toyota as the official car sponsor of Surfing Australia in a wide-ranging new partnership which will be used to showcase its range of SUVs.Read more
Newstead Brewing will create a signature beer for the Queensland Rugby Union as part of a new alliance which makes the QRU the first sporting body to have both craft and macro beer sponsors.Read more
Michelin will return as title sponsor of the Australian Motorcycle Grand Prix for a third year after renewing its naming rights deal with Dorna.Read more
Zooper Dooper will take lessons from its successful Big Bash League partnership into its new deal with the AFL, which will serve as the "next stage" of its brand strategy, according to its marketing and innovation director.Read more
The Australian Beer Co has secured its second national sporting partnership, agreeing a long-term deal with Rugby Australia and its premier assets.Read more
Sponsorship News has launched a new online store-front for rights-holders, the SN Marketplace.Read more
Lexus has confirmed that it will replace Emirates as the title sponsor of the Melbourne Cup in a major new partnership that will see the Victorian Racing Club increase the Cup's prize-purse for the first time since 2011.Read more
Robert Oatley Wines has agreed a two-year partnership with the Art Gallery of NSW.Read more
Larry Kestelman has taken a swipe at sporting apparel manufacturers in launching a new apparel brand to be wholly owned by the NBL, saying that the industry is dominated by "profiteering" suppliers.Read more
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