Victory scores front-of-jersey sponsor for Champions League
Melbourne Victory has signed Metricon Homes as front-of-jersey sponsor for this season's Asian Champions League in a last-minute deal.Read more
Melbourne Victory has signed Metricon Homes as front-of-jersey sponsor for this season's Asian Champions League in a last-minute deal.Read more
Thrifty will supplement its league-wide AFL partnership with a major new alliance with Port Adelaide, as part of its "brand refresh" and new marketing strategy.Read more
Gage Roads' strategy of cultural festival and major sports sponsorship has seen marketing costs increase rapidly this year, but the ASX-listed brewery has enjoyed a major uptick in sales and volume.Read more
The A-League's Brisbane Roar has belatedly filled its long-term principal partner vacancy, with Central Home Loans coming on-board as front-of-jersey sponsor.Read more
Land Rover has finalised a long-term alliance with Rugby Australia, with the deal to be managed by the luxury automotive brand's third new sponsorship agency in as many years.Read more
Sponsorship roles are increasingly moving out of the marketing department and the trend to align sponsorship with operations will accelerate in 2018, according to a leading marketing recruitment specialist.Read more
> Clemenger lands AFL creative account
> Federal Government commits $4m to Women's World Cup campaign
> Sydney Mardi Gras adds two new majors
> Cronulla appoints new CEO
> BJR Supercars outfit to continue rolling livery with Blackwoods sponsorshipRead more
Richmond has appointed NAB sponsorship manager Tara Bruzzaniti as its first head of partner services, while AFL rival Geelong has promoted Braith Cox to chief commercial officer.Read more
The strategic move by cycling team GreenEDGE into China has paid off, with a Hong Kong-based property development giant committing "substantial sponsorship" funds towards the team.Read more
The Melbourne Theatre Company has agreed a long-term deal with luxury travel group Abercrombie & Kent, which becomes the theatre's new opening night sponsor.Read more