Bulldogs CMO takes up new role at Etihad Stadium
The AFL has strengthened its senior management at Etihad Stadium, appointing well-regarded Western Bulldogs chief marketing officer Kelly Ryan to a new executive role.Read more
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New league sponsor as NRL unveils fan-first initiatives
The NRL has secured a new category partner and announced a series of initiatives designed to increase attendance and fan engagement in 2018.Read more
Zooper Dooper swaps out BBL for AFLX
The AFL has secured Zooper Dooper as inaugural partner of its new AFLX experimental format – and the ice-block brand will take naming rights to one of the AFLX's key new rules.Read more
Storm scores World Club Challenge naming rights sponsor
The Melbourne Storm has secured a naming rights sponsor for this month's World Club Challenge and has also signed a restaurant chain as its first-ever membership partner.Read more
Port Adelaide appoints new commercial chief; Renault replacement close
Port Adelaide has hired a sales executive with experience in Asia to fill the year-long vacancy at the top of its commercial department.Read more
Suns bottom of the commercial ladder as sponsorship plunges
The Gold Coast Suns have fallen to the bottom of the AFL's revenue-generating ladder after sponsorship revenue dropped by almost $2.1 million in 2017.Read more
New esports league secures major Hoyts coup
Hoyts will create a "chain of esports arenas" in existing cinema complexes as part of a new partnership with Gfinity Esports, the start-up gaming league operated by ASX-listed Here There & Everywhere.Read more
Sydney FC poaches FFA's sponsorship sales boss
Cameron Honey, the FFA's second most senior commercial staffer, has been appointed as the first chief commercial officer at Sydney FC.Read more
Marvel taps music festival for Black Panther launch
Laneway, the national music and cultural festival, has scored new partnerships with Marvel, Kiehl's and beer brand Coopers to complete its strongest-ever lineup of sponsors.Read more
AFLW opens up new asset with Open Colleges
The AFL has opened up a new sponsorship category through its new deal with a leading education provider, while Melbourne has snagged what it claims is the AFLW's longest-running deal so far.Read more
